Career Guide

The High Cost Of Not Knowing Your Target Audience

$37 billion is wasted in ads that fail to engage target audiences every year. Do you want to continue wasting money attracting consumers who aren't interested in your products?It sounds simple but defining your target audience is one of the most difficul

logo.png  By JG  Nov 22, 2021

Job Seekers: Never Do This On Mondays

There is one rule I always tell job seekers to follow in regards to their job search activities. Under no circumstances should you ever do this on a Monday.The rule? Never, and I mean never, call or email an employer on a Monday to check the status of yo

logo.png  By JG  Nov 20, 2021

5 Ways To Avoid Job Search Scams

Looking for a job can be a nuisance, and life can get so hectic sometimes that many people end up relying on online job search engines. You apply to about 10-15 jobs a day, you're tired from whatever life tasks are in your daily routine, it took you abou

logo.png  By JG  Nov 19, 2021

7 Things To Consider Before Coming Up With A Brand Or Product Name

Facebook has announced that they changed its name to Meta. And some of you may hear about the rumor: Meta means "dead" in Hebrew. Since I do not speak Hebrew, I don't know if it is true or not, but I would not be surprised, and here is why.Many of you kn

logo.png  By JG  Nov 18, 2021

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