Career Guide

Quick Tip: Use 'Dear Hiring Team' On Your Cover Letter

You’ve always been told that you shouldn’t write, “To Whom It May Concern,” on your cover letter. But what should you do when you don’t have the name of the hiring manager?First, Track Down The NameObviously, it’s ideal to use the hiring manager’s name i

logo.png  By JG  Jul 13, 2022

Is Your Marketing Function Analytically Oriented For Impact?

I am pleased to announce that after much hard work and complex analyses, my fellow authors and I have successfully proven through a quantitative research study (Journal of Applied Marketing Analytics) a new measure that quantifies your organization's mar

logo.png  By JG  Jul 13, 2022

Why This Type Of Job Search Never Works

I hear stories all the time about job seekers applying for almost every job they come across in their job search. My advice? Stop. Here's why...That type of job search doesn't work. The "Spray & Pray" Job Search Method Isn't Effective @j.t.odonnell why

logo.png  By JG  Jul 12, 2022

Pulling The Tiger’s Teeth: How To Deal With Angry Customers

Millions of people work in customer service. Customer service roles vary from contact center agents handling enquiries about a 10-dollar bus service to account directors managing billion-dollar clients.Sooner or later, they all have to deal with angry cu

logo.png  By JG  Jul 12, 2022