As we move beyond the pandemic, many businesses ask employees to return to the office. Despite two years of hybrid and flexible work arrangements, many employers emphasize the value of in-person collaboration and client connectivity for maintaining high-

  By JG  Apr 14, 2023

Warby Parker, the uber-cool retailer of prescription glasses and sunglasses, had an insight: glasses are too expensive. The company used this premise to craft a story and build a brand. Disney uses storytelling successfully, too, by helping families imag

  By JG  Apr 14, 2023

One of the most important things a company can do to ensure its success is to accurately identify its target audience. Your target audience is the group of people most likely to buy your company's products or services. Identifying your target audience is

  By JG  Apr 13, 2023

A lot of people ask, "Do recruiters even read cover letters anymore?" The answer is yes, they 100% do. That's why it's important for job candidates to write one that stands out to recruiters in a good way—NOT a bad way. There are things on your cover let

  By JG  Apr 13, 2023