Organizations are continually faced with potential emergencies (such as a power outage, fire, and pandemic) and natural disasters (such as earthquakes, hurricanes, tornadoes, and wildfires). Your organization probably has a comprehensive, documented (and

  By JG  Jan 28, 2022

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market a

  By JG  Jan 28, 2022

The healthcare industry will continue to see major growth in 2022. But which healthcare jobs are on the rise? According to LinkedIn's Jobs on the Rise report, these are the most in-demand healthcare jobs of 2022:1. Vaccine SpecialistThe most in-demand he

  By JG  Jan 27, 2022

If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be effective, consumers need to understand much more about your brand before buying your product in this highly competitive world.Here are four signs why focus

  By JG  Jan 26, 2022