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16 April 2026

Empowering Tomorrow's Leaders to Combat Overtourism through Innovation

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The TUI Care Foundation is harnessing the ingenuity of young innovators in Spain to address overtourism challenges. By equipping these talents with essential tools and knowledge, the initiative aims to drive sustainable tourism development. Learn how this program is shaping the future of travel with its unique approach to fostering sustainable innovation.

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TUI Care Foundation

Related Organisation(s)

TUI Care Foundation

Topics Geographical descriptors

Spain

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Destination Management & Marketing Organisations

SMEs (a company with less than 250 employees)

Other

• Specific types of tourism

• • Adventure tourism

  • Coastal, maritime and inland water tourism

  • Cultural tourism

  • Ecotourism

  • Education tourism

  • Festival tourism

  • Gastronomy tourism

  • Health and medical tourism

  • MICE tourism

  • Mountain tourism

  • Religious tourism

  • Rural tourism

  • Sports tourism

  • Urban/city tourism

  • Wellness tourism

• Transition Pathway Strategic Areas

• • Best practices, peer learning and networking

  • Funding and support measures

  • Governance of tourism destinations

  • Green Transition of Tourism Companies and SMEs

  • Innovative tourism services

  • Pact for skills

  • Training opportunities

• Business activities

• • Activities of associations and other organisations supporting tourism

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Overtourism has become a pressing challenge for many global destinations, leading to environmental degradation and diminishing the quality of life for residents. Recognizing the urgent need for sustainable solutions, the TUI Care Foundation has launched an inspiring initiative in Spain. This program is specifically designed to empower young talents and ignite innovation in sustainable tourism practices.

The foundation is focusing on the next generation of leaders, providing them with the skills and resources necessary to create impactful change. Through comprehensive training and hands-on experience, participants are encouraged to develop and implement innovative solutions that address the multifaceted issues arising from overtourism. This initiative not only seeks to foster sustainable tourism but also aims to bolster local economies, preserve cultural heritage, and protect natural ecosystems.

By engaging young minds, the TUI Care Foundation is pioneering a movement that not only highlights the importance of sustainable tourism but also serves as a beacon of hope for communities worldwide grappling with the consequences of excessive tourism. The program stands out for its commitment to nurturing original ideas and cultivating a network of innovators who are poised to lead the future of travel.

For those interested in exploring the detailed aspects of this groundbreaking initiative and understanding how these efforts can influence global tourism practices, visit the full article here:TUI Care Foundation Initiative.

This initiative shines a light on the optimism and creativity that can drive meaningful change, inspiring a new wave of leaders to champion the cause of sustainable tourism. Join the journey towards a more balanced and sustainable future for travel.

#Sustainable tourism #Community-based tourism #Responsible travel #Innovation in tourism #Sustainable destinations #Climate action

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