Knowledge documents

10 July 2025

WTTC releases guidelines for managing tourism in overcrowded destinations

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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• 57

The WTTC report calls on the private sector to lead holistic, evidence-based efforts to manage destination overcrowding and promote sustainable tourism that benefits both communities and travellers.

Content source Tap for document text Publishing org

World Travel & Tourism Council

Topics Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

National authorities

NGOs / Non-profits

Regional Authorities

• Specific types of tourism

• • Adventure tourism

  • Coastal, maritime and inland water tourism

  • Cultural tourism

  • Ecotourism

  • Education tourism

  • Festival tourism

  • Gastronomy tourism

  • Health and medical tourism

  • MICE tourism

  • Mountain tourism

  • Religious tourism

  • Rural tourism

  • Sports tourism

  • Urban/city tourism

  • Wellness tourism

• Transition Pathway Strategic Areas

• • Best practices, peer learning and networking

  • Changes in tourism demand and opportunities

  • Coordinated information on travelling

  • Digitalisation of tourism SMEs and destinations

  • Well-being of residents

• Business activities

• • Activities of amusement parks and theme parks

  • Activities of associations and other organisations supporting tourism

  • Air passenger transport

  • Camping grounds, recreational vehicle parks and trailer parks

  • Events catering and other food services

  • Festivals, cultural and entertainment activities

  • Gardens and nature reserves activities

  • Holiday Housing / Apartments and other short stay accommodation

  • Hotel and similar accommodation

  • Mobile beverage services

  • Mobile food services

  • Museums

  • Operation of historical sites

  • Other

  • Other accommodation

  • Other amusement and recreation activities

  • Other food and beverage services

  • Other holiday reservation services

  • Other tourism transportation activities

  • Rail Passenger transport

  • Recreational and sport activities

  • Restaurants, cafes and bars (Food and Beverage serving activities)

  • Road passenger transport

  • Tour operator activities

  • Travel agency activities

  • Water (sea, coastal and inland) passenger transport

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On 7 July 2025, the World Travel & Tourism Council (WTTC) released a study addressing the management of tourism in overcrowded destinations. The report outlines six recommended actions for sustainable destination management: Get Organised, Make a Plan, Gather the Evidence, Stay Vigilant, Invest Wisely, and Empower Residents. It encourages private sector involvement in supporting tourism development that aligns with the needs of local communities. The report also includes case studies of destinations that have implemented measures to address contributing factors. 

The full report is available at the provided link.

#Sustainable tourism #Destination management #Stakeholder engagement #Responsible travel #Reports 

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