Why Outplacement Services Don't Work

Popular Why Outplacement Services Don't Work J.T. O'Donnell May 02, 2022 {"adCodes": [{"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 0, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 1, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 2, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}], "adsOrder": [2]}

Here's my issue with the word "outplacement." The name itself says, "You're out. Go get placed someplace else." What is a more motivating word?

We see this a lot in business. We hang on to words that maybe made sense at one point in time, but we've evolved. I think this word needs to be retired. But the other issue I have is that the companies that are doing outplacement right now, again, are old school.

Outplacement Services Are Outdated @j.t.odonnell Let"s retire the word OUTPLACEMENT @j.t.odonnell #outplacement #layoff #edutok #jobsearch #WomenOwnedBusiness #hr #recruitment #careeradvice ♬ original sound - J.T. O'Donnell

The companies that still do outplacement have been around for a really long time. And when a big company does a layoff and is very visible in the public, they will go and purchase outplacement services from these older companies which honestly are teaching outdated resume, LinkedIn, and cover letter techniques, and aren't really helping laid-off employees figure out what they want to do in their careers.

And how do I know that? Well, I built a platform—a career coaching platform—and all of these people who are getting this "outplacement" are now coming to us after it's been unsuccessful.

The Solution? Career Coaching...

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Inside my career coaching community, we're finding out how unsuccessful outplacement services really are. We're seeing what laid-off employees were told and we see how wrong it is. They come to us, and we help them fix it.

What's different about us? We're disrupting the industry. For starters, anyone can join my platform for free. We believe career coaching is a sign of greatness, not a sign of weakness. Outplacement is seen as something shameful. You did something wrong, you got laid off. But with career coaching, it's different.

Think of your employees as becoming alumni of your organization, as the alumni having a place to collectively go. That's what we're doing for companies. Smart companies are doing away with outplacement and coming to us and saying, "Create an alumni center for my folks and give them the support that they need so that they can figure out what they want to do next," and we support them. That's what we do. That is the future of support for the people that you have to let go in your organization.

If you would like to learn more about how that works, you can direct message me and I can share more with you. But even if you don't work with us, please think twice about overpaying for these outplacement services that are really not doing your people any good. There is a better way (and a more motivating word) than outplacement services, and that's career coaching.

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outplacement services {"customDimensions": {"1":"J.T. O'Donnell","2":"popular","3":"outplacement services, outplacement, outdated, do outplacement services work, career coaching, career support, career help, career coach, career, career advice, career growth, career success, laid off, layoffs, companies, company layoffs, unemployed, ~rmsc:rebelmouse-image:29749789, ~rmsc:rebelmouse-image:29749820","4":"05/02/2022"}, "post": {"split_testing": {}, "providerId": 0, "sections": [0, 370480899, 479660731, 473333499, 376489962, 404327439, 543270555, 473310813], "buckets": [], "authors": [19549412]} } Get Some LeverageSign up for The Work It Daily NewsletterEnter emailSubscribeFollow window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/22278042776,22664312254/wit/wit_multiplex', ['fluid'], 'wit_multiplex').addService(googletag.pubads()); googletag.enableServices(); googletag.display('wit_multiplex'); }); Popular Is Your Executive Resume Too Wordy? Laura Smith-Proulx Jenna Arcand April 29, 2022 {"adCodes": [{"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 0, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 1, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 2, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}], "adsOrder": [2]}

Are you finding it difficult to sum up your value proposition in a two or three-page executive resume? In addition to annoying employers, a too-long resume can quickly lose its potency and dilute your brand message—leaving decision-makers confused about why they should hire you for a leadership role.

Here are some tip-offs you have a too-wordy resume that fails to distinguish your skills:

• Your bullet-point sentences are longer than 2 or 3 lines, making them nearly impossible to scan quickly
• You’ve started many phrases or sentences with the same word, which weakens your message
• Your performance results are buried all the way at the end of each sentence, and are therefore hard to find, with minimal brand impact
• You’ve added too many adjectives and adverbs, with every achievement noted as “outstanding,” “exceptional,” and worst of all, “successful.” (Employers certainly hope this is the case!)

If any of these apply to your executive resume, it’s easy to trim excess words with these three techniques that drive your point home quickly:

1. Skip Verbs For Increased Impact

As a branded marketing document, an executive resume can use innovative conventions, such as sentence fragments that remove the verbs. Consider this example of a sentence transformation:

Original:

Led large-scale operations restructuring and expansion of call centers and company facilities, resulting in a 63% profit increase in just three years and the region’s lowest personnel costs.

New:

63% profit increase in 3 years plus lowest per-employee expenses with enterprise-level operations restructuring and expansion.

Here, the original sentence was condensed by 37%—but it still conveys the same meaning. Now, imagine what cutting more than a third of the clutter could do for the clarity of your executive resume! To use this technique, under each job you've held, make a list of front-loaded results sentences like these where you quantify your work experience and accomplishments. You'll impress employers and keep their attention!

2. Take Out That Long, Winding Summary Paragraph

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There’s no need to bore your reader with a look-alike resume summary or profile that states the obvious, such as:

Dedicated team player with proven leadership, technology utilization, and financial expertise. Skilled in completing projects and communicating at all corporate levels, with excellent team-building and cross-functional collaboration skills.

Don’t waste this key area of resume real estate with a description that fails to tell a story. Instead, cut down the volume of words while giving a snapshot of brand value that pulls in some achievement metrics. Here’s an example culled from a leadership resume for a candidate moving up the ladder to a CTO role:

VP of technology attaining 99% over-goal performance by exceeding SLA requirements through strategic planning, cost containment, and contract negotiations.

Note the metrics and specific job title blended into the summary—with a message that promises value and performance.

3. Learn To Write A Branding Headline

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A trade secret among professional and executive resume writers, the headline is actually a tagline that allows you to condense more data into a tight space. The best part? Your resume can use more than one headline to convey your strongest points.

Here are some examples of headlines that encapsulate value and position job hunters for a specific role:

• Senior pharmaceutical executive behind accelerated, multibillion-dollar product launches
• VP of sales driving global growth for new-media marketing company achieving worldwide recognition
• Investment professional promoting financial health through investment & capital planning

A personal branding statement can quickly give employers the “big picture” of your achievements, without taking up precious space on your executive resume. To create this statement, combine the position you seek with a major achievement from your career, showing the results of your work or the approach that you use.

As you continue to adjust your executive resume and tighten the language, be sure to show it to colleagues and others familiar with your work. You’ll probably find, even with excess words removed, it still conveys your brand message—and faster to boot.

If you'd like more help with your executive job search, sign up for J.T. O'Donnell's FREE training “4-Step Process For Creating Your Executive Presence Online.” In just three hours, you’ll learn how to write an effective resume and build your executive presence so you can find the best job opportunities!

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