Why A Job Posting Feels Like A Scam (When It's Not)

Cover Letter Why A Job Posting Feels Like A Scam (When It's Not) J.T. O'DonnellNovember 21, 2022Confused woman looks for a job on her phone Bigstock {"adCodes": [{"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 0, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 1, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 2, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}], "adsOrder": [2]}

If you feel like many of the job postings you come across in your job search are scams, you're not alone. You are not the first job seeker to tell me they feel this way. But we have to think about where this comes from.

The Job Application Process Is A Broken System @j.t.odonnell Replying to @nana_5075 Why job listings feel like a scam... #jobs#careers#careertok#jobtok♬ original sound - J.T. O'Donnell

Back in the day, a company would post a job in the want ad section of a newspaper, so you'd have to open up a newspaper, read through it, write up a resume and cover letter, and snail mail your application off to them. When the idea came to post jobs online, it meant more people who were the right fit could apply. But over time, that's broken down.

Now thousands of people will apply for one job when it gets posted. And many of those job applicants are not a fit. So employers now have to hire recruiters, who are also called sourcers, to go through thousands of applicants so they can whittle it down to about 50 qualified applicants. What's the rhyme or reason they're using to select some applicants and screen others out?

This is why you don't get called—because it's just so random.

After employers get down to 50 applicants, they look through those, find a few they like, and call them. That's why only 3% of people who apply online ever hear back from companies.

It's a completely broken system, so I can see why it feels like a scam. The whole thing is flawed.

So, how do we improve this system? It starts with making better matches, getting back to a place where only the right people are applying to the employer. We actually want fewer applicants, but more of the right applicants. That's the solution. And there are hundreds of millions of dollars in this industry trying to figure it out. But the one thing we have seen is that storytelling is one of the ways to do that.

You're going to see a rise in companies telling their stories. And there's a fancy term for this in our industry. It's called employer branding. Companies will tell their stories on social media platforms like TikTok so that those stories fatefully, naturally, and organically show up in your feed. But it's not fate, right? It's the algorithm at work—and before you know it, you'll start to see companies that feel like a fit. Then you'll go over and check them out. You'll see that there's a job posted that you're fit for. And this is how this matching process will start to fine-tune itself.

Right now, yes, you're right. Those online job postings don't work. They don't work for either side. We need a better system. And storytelling is the key. So go learn how to conduct a proactive job search today so you can finally land a job and work for an employer you actually like!

Need more help with your job search?

I'd love it if you signed up for Work It Daily's Event Subscription! I look forward to answering all of your career questions in our next live event!

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We get it. Looking for work can be scary, especially if you’ve been at it for a long time and haven’t gotten any results.

Understanding which fears are getting in the way and how to overcome them will make all the difference. Sometimes you might not be aware of which obstacle is getting in the way of your goals. If you want to overcome these fears once and for all, we invite you to join us!

In this training, you’ll learn how to:

  • Utilize strategies for coping with your job search fears
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If you want to be an effective leader in your industry, you need to know how to use technology—specifically, the types of technology that are relevant to your job. Nobody wants to work for a manager who isn't tech savvy. Not knowing how to use technology is the surest way to become irrelevant in your career. For executives, the need to stay up to date on technology is greater, since there is always a younger, more relevant leader moving up the ranks who knows how to use the technology that could take your company to the next level.

We recently asked our successful leaders what they think is the technology every executive should know how to use right now.

Here are their responses...

Michael Willis, Sports Business Operations Executive

In finance/accounting, the Microsoft Office Timeline is a handy tool for what I do. It is easy to understand how multiple possibilities for creating a timeline are. With them, we can better understand the relationship between important events, analyze the evolution of individual stories, understand turning points, and, ultimately, visualize how one event influences, or does not influence, the other. Timelines can show not only current data but I can also create a visual history of multiple years.

Timelines can take on many different displays. You can design linear timelines with flags of important dates or deadlines.

You can also create a vertical timeline to show top-down or bottom-up data.

What I like most about timelines is the visual way I can tell a compelling story.

I can quantify these stories with visual effects.

Lastly, timelines in Microsoft keep expanding its reach in all types of visual possibilities. The possibilities are endless!

Michael Willis has 18+ years of experience working with accounting & sports organizations and has managed P&Ls of $10M - $125M+ with budgets of $3M-$50M+. He worked for the NFL for 22 1/2 years, mainly with the game officials working on the financial/accounting side of the business.

Maria Grandone, Director In Higher EducationWoman on laptop uses a new technology for work

Image from Bigstock

As an educator and administrator, I enjoy helping young adults as well as adult learners with their academic journey. In my role, I oversee policies and procedures that help support student learning and success. Therefore, I implement multiple innovation projects to support students and meet them where they are.

My solution is Monday.com. The Work OS work management platform helps my team manage projects and workflows more efficiently. The project management includes the scope, time, and budget. What I like about Monday.com is that is a very easy and intuitive all-in-one work platform that uses apps and integrations to create a custom workflow for the project. Its versatility helps me (as well as my team) stay on track and the integrations with apps such as Outlook, Microsoft Teams, Gmail, and Excel, allow me to easily continue working with my favorite tools from within the platform.

Since I work on several projects, Monday.com software allows me to assign tasks and prioritize what's most important for the team to execute. To do this, I break down the components by color and timeline. For example, our digital badge project had a short implementation timeline, milestones, and deliverables. The platform allowed me to manage the entire workload all in one space.

My biggest takeaway: the platform fosters creative collaboration with my team and other departments. More importantly, the collaboration is seamless and provides visibility into the progress of our work. It saves time and money. You may want to give it a try!

Maria Grandone is dedicated to student access and success, particularly of underrepresented students in higher education. She loves to wake up early to meditate, go for an early morning run, and meet people from all walks of life.

Steve Barriault, Global Technical Sales ManagementGoogle Calendar

Image from Bigstock

Sales and field engineering have in common that they both are customer-facing positions. You get to meet lots of people in customer meetings.

If you are an executive in these types of occupations, you also must recruit at times. That means even more meetings—aka interviews.

Add necessary internal meetings to the mix, and it makes for a busy calendar.

Clients get priority, and I negotiate mutually agreeable timings. But for interviews, I go with Calendly.

There is simply no way I can spend valuable time negotiating interview timings piecemeal. Instead, I send candidates links. They pick and choose their own time. Problem solved!

Calendly integrates with my Google calendar, meaning it won't double-book me. It will also enforce time zones when I am not available (4 am is a tough sell for me!) and not let candidates book time over "focus time."

I wouldn't say that this tech is all-purpose. I would not dream to ask clients to pick a time on my Calendly link. But if you need to recruit folks into your team, it can be a lifesaver.

Steve Barriault is a multilingual presales, sales, and business development management professional with 20+ years of experience in the sales and marketing of software & technological solutions worldwide. He's built sales infrastructure from the ground up, going from $0 to millions of $ through both direct sales and distributors.

Mark Taylor, Product & Operations ExecutiveMicrosoft Excel

Image from Bigstock

Reporting and analytics. The primary means of gaining insight into your business. The challenge is, it’s easier for them to be wrong than right. Incomplete data, stale data, the wrong data source, the list goes on.

How might you “trust but verify” that the information you are making business decisions on is correct? Taking a dump of the raw data and creating a pivot table in Microsoft Excel is a simple way to gain insight.

There are added benefits too. For example, you see firsthand the quality of the underlying data. You might unearth assumptions that were made when the reports were initially created that are now incorrect. Again, the list goes on.

Sixty minutes of pivot table creation and analysis every reporting cycle seems like a small price to pay for the sense of security that comes from knowing that key business decisions are based on firm data foundations.

Mark Taylor has 20+ years of risk, technology, and product management experience working in global and regional financial services firms in the UK and the U.S. He's managed teams of 40+, successfully addressed 100+ regulatory issues, and has saved companies $15M+.

Don Schulz, Senior Operations & Commercial Real Estate ExecutiveExecutive uses a new technology on his laptop

Image from Bigstock

Executives need to ensure they are operating at a strategic level and avoid getting buried in day-to-day details. To do this well requires a clear understanding of your company's rhythm of business (ROB). It is therefore imperative that executives have a good ROB technology tool to help them easily see the “big picture.”

TeamUp is a free, easy-to-use tool that allows for easy displaying of ROB events of various durations and frequencies throughout the year. For executives, they are strategic and include things like annual planning, budgeting, product releases, financial reporting, shareholder meetings, significant company events, etc. Events are color-coded by function, type, team, etc., making them easy to see in aggregate and giving executives a quick, easy-to-digest understanding of key events over the next month, quarter, or year. It is very easy to turn events on or off to simplify or add to a display as needed. We used TeamUp to manage a midsize company's ROB very effectively.

Rhythm Systems is a more complex and robust tool. It takes a greater time investment up front to get data in and to build proficiency. Although we reviewed it but, ultimately, did not implement it, I know of others that swear by its value.

The primary point here is that all businesses need to effectively manage their ROB and a good technology tool is key to doing it well.

Don Schulz is a 25+ year commercial real estate executive & COO. On the personal side, he likes to ski, hike, golf, and run, and is an occasional homebrewer.

Melodie Turk, Learning Experience ExecutiveGroup of leaders talk during a virtual and in-person business meeting

Image from Bigstock

Every executive needs to know how to post on social media platforms, as well as use their unique features.

With the amount of information being exchanged publicly, as well as within an organization, having a good understanding of how social media platforms work is essential.

Whether it's short messages, longer articles, infographics, or even a video message, knowing how to post it yourself will save time. No need to work with the marketing team or some other tech-savvy individual. Your message can be posted to make an immediate impact on your audience.

In addition, knowing how to set up a new group, start a video chat, record a video chat, and share from any of those features will make your life and those that work with you much easier.

Externally, you'll want to learn how to post on LinkedIn, Twitter, Instagram, and even Tiktok. Internally, Slack, Yammer, Workplace Facebook, and Microsoft Teams. Once you get familiar with a couple of platforms, the learning curve isn't so fierce, and before you know it, others are coming to you for advice.

Melodie Turk is a learning experience executive with a unique background in the learning and development arena as well as change management. She is passionate about bringing change to the workplace—change that is meaningful and change that will last.

Lisa Perry, Global Marketing ExecutiveWoman uses virtual reality (VR) headset at work

Image from Bigstock

The global augmented reality (AR) and virtual reality (VR) market is expected to grow to $209 billion by 2023. Consumers currently own 26 million VR headsets globally. VR and AR is the technology that marketing executives need to consider to drive innovation, consumer engagement, and relationship building.

Virtual reality (VR) is a simulated real-world experience that can be interacted with in a seemingly real or physical way using special electronic equipment. VR is an excellent opportunity for businesses to create an immersive experience that promotes engagement through:

  • Employee Training: Virtual training environments, doctors trying out new tools, pilots utilizing flight simulators, teachers testing teaching methods in a virtual classroom, and virtual boot camps.
  • Events: 360-degree view of an event room set up to attending an event in the form of an avatar.
  • Marketing, Sales, & Retail: Visit virtual showrooms and pop-up or retail locations, interact with sales reps, and try out the merchandise.

Augmented reality (AR) augments your experience of the real world, enhancing it with sound, touch, and smell. AR is designed to add to the things you already do, like work, play, shop, explore, and have fun.

  • Try Before You Buy: Excellent way for customers to try products before they buy (clothing, cosmetics, jewelry, cars).
  • User/Instruction Manuals: Digital interface that displays the content visually during setup, configuration, troubleshooting, maintenance, and demonstration.
  • Marketing Materials: Scan marketing materials with your mobile device to access various features (video, speak with customer service, access a digital coupon).

The potential is enormous. Are you prepared for the future?

Lisa Perry helps companies build leadership brands, driving loyal customers & delivering profitability. She does this through a process that builds brands consumers love. Her goal is to help companies develop, monetize, and grow their brands.

What technology do you think every executive needs to know how to use right now? Join the conversation inside Work It Daily's Executive Program.

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Failure is a negative word. No one wants to fail. Many of us do all we can to avoid the risk of becoming "failures." But have you ever considered what "failure" actually is?

Let's think about it from a different perspective—as another step in life that takes us towards whatever we do next. Not everything we do is going to work out exactly as intended. But if you are failing, you must be the kind of person who is prepared to take some risks. And that means you are far more likely to ultimately reach your potential.

Failure isn't the problem. Fear of failure is. You need to change your perspective and recognize failing can be the key to achieving success.

Failure Is An Effective TeacherMan on laptop persists after failing

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"Failures are finger posts on the road to achievement." —C.S. Lewis

It's easier to learn from failure than from success. It gives you the chance to analyze what's not working and do something about it.

Even if some factors seem to be out of your control, think through what they are. Can you do anything to reduce their impact? Or is there a way of gaining greater control of them?

Failure Makes You Resilient And PersistentWoman on laptop unafraid to fail

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"I have not failed. I've just found 10,000 ways that won't work." —Thomas A. Edison

By failing and then using what you've learned from the experience, you have the potential to become more resilient and more persistent. The more persistent you become, the less likely it is that you'll be emotionally affected by not getting the outcome you hoped for. And that gives you a better perspective for analyzing what needs to be done to move you toward success.

Every "failed attempt" simply becomes a new learning experience to fine-tune your efforts.

Trying And Failing Is Far Better Than Not Trying At AllHappy man becomes successful after experiencing failure

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"I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying." —Jeff Bezos

If something is worthwhile, it's probably going to take quite a bit of work to achieve. So, build into your plans the expectation that it could require significant effort. But until you try, you will never know. And even if it doesn't work out, you've given it a go and will have learned from the experience.

If you're so busy worrying about failing that you never find the impetus to move forward, then visualize yourself in 12 months' time dealing with a sense of regret for never even attempting it. Which feels worse?

When It's Time To "Fail"Woman on laptop doesn't let failure phase her

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If you're not afraid to fail, it will give you another valuable ability. And that is being able to recognize when giving up on a particular goal is the right course of action.

Perseverance is important and you should never become the type of person who gives up simply because something is harder than you'd expected or taking longer than you'd hoped. But maybe you or your situation has changed and your goal is no longer relevant. Maybe your skills and talents are better off applied elsewhere now that time has moved on. Or perhaps you're doing the same thing over and over again in the vain hope of a different result.

If you've given it your very best shot and it still isn't working, it's time to change your approach. Would you call that failing? Or just applying some common sense about where to direct your energy?

Failure Is An Important Part Of LifeSuccessful man at work after experiencing failure

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Think about your past and you'll probably be able to spot times when making a choice that wasn't successful helped refine your approach and eventually took you toward a better outcome.

Start viewing failure as a learning opportunity, use the lessons you gain from it, and take the first steps to setting yourself up for success.

Need more help with your career?

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This article was originally published at an earlier date.

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