Events

19 February 2026

Webinar "Innovate, Scale, Compete: Europe’s Travel Tech Momentum"

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17/03/202617Mar2026

Join us on 17 March 2026 for an exciting webinar that brings together travel tech founders and scale ups, major digital platforms, EU policy and legal experts, venture capital investors, innovation hubs, and tech driven SMEs to explore how AI is transforming the tourism sector.

Don’t miss your chance to register and gain expert insights!

Registrations will be open until 17 March 2026 at 13.30 CET. Secure your spot now!      
 

17/03/2026 Online event Add to calendar Authors

EU Tourism Platform team

Topics Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

• Specific types of tourism

• • Adventure tourism

  • Coastal, maritime and inland water tourism

  • Cultural tourism

  • Ecotourism

  • Education tourism

  • Festival tourism

  • Gastronomy tourism

  • Health and medical tourism

  • MICE tourism

  • Mountain tourism

  • Religious tourism

  • Rural tourism

  • Sports tourism

  • Urban/city tourism

  • Wellness tourism

• Transition Pathway Strategic Areas

• • Accessible tourism services

  • Best practices, peer learning and networking

  • Changes in tourism demand and opportunities

  • Coordinated information on travelling

  • Cross-border travelling

  • Digitalisation of tourism SMEs and destinations

  • Funding and support measures

  • Innovative tourism services

  • R&I on digital tools for tourism

  • Tools for data on tourism

  • Tourism strategies

• Business activities

• • Activities of amusement parks and theme parks

  • Activities of associations and other organisations supporting tourism

  • Air passenger transport

  • Camping grounds, recreational vehicle parks and trailer parks

  • Events catering and other food services

  • Festivals, cultural and entertainment activities

  • Gardens and nature reserves activities

  • Holiday Housing / Apartments and other short stay accommodation

  • Hotel and similar accommodation

  • Mobile beverage services

  • Mobile food services

  • Museums

  • Operation of historical sites

  • Other

  • Other accommodation

  • Other amusement and recreation activities

  • Other food and beverage services

  • Other holiday reservation services

  • Other tourism transportation activities

  • Rail Passenger transport

  • Recreational and sport activities

  • Restaurants, cafes and bars (Food and Beverage serving activities)

  • Road passenger transport

  • Tour operator activities

  • Travel agency activities

  • Water (sea, coastal and inland) passenger transport

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Digital technologies increasingly influence every stage of the tourism experience, driven by two decades of continuous innovation in Europe’s travel tech sector. Europe’s digital strength is underpinned by innovative companies, supported by investors, incubators, public initiatives and a comprehensive EU regulatory framework (DSA, DMA, AI Act, Data Act, DGA). AI is now accelerating this transformation, creating new opportunities for innovative European start-ups while also posing strategic challenges for Europe’s position in the global travel tech landscape.

This webinar will explorethe evolution of travel technology in Europe, theimpact of AI on the sector, and how the EU and Member States can continue fostering a competitive and innovative digital travel ecosystem. It will also highlight key opportunities and challenges ahead, showcasing how collaboration between industry, policymakers and ecosystem enablers can drive Europe’s leadership in travel tech.

The webinar will be moderated byDolores Ordoñez, Co chair of the Digital T4T subgroup, featuring contributions fromrepresentatives of start ups, SMEs, large companies, innovation hubs, VC funds, institutional partners, and the European Commission.

Agenda Highlights:
Session 1 “From Start up to Scale up: Lessons from Europe’s Travel Tech Ecosystem”will explore how European travel tech companies have built, scaled and competed in a rapidly evolving digital landscape. Representatives from the travel tech ecosystem will discuss the key challenges, success factors, available support frameworks that shape growth opportunities.

Session 2 “Empowering Travel Tech Innovation: The Role of Ecosystem Enablers”will focus on how ecosystem enablers, such as incubators, innovation hubs and institutional partners, support innovation in travel tech. Speakers will highlight the practical mechanisms for nurturing start-ups and SMEs, fostering collaboration and strengthening Europe’s travel tech ecosystem.

Stay tuned for more details and the Final Agenda!  
 

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Event resources

30 Apr 2026

Webinar resources "Innovate, Scale, Compete: Europe’s Travel Tech Momentum" The Digital subgroup of the Commission expert group “Together for EU Tourism” (T4T) has co-organised a webinar on 17 March 2026 on the evolution of... Categories Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +27 more See also-

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