Events

28 May 2026

Webinar "Bridging Skills and Practice: Data-driven tourism for destinations and SMEs" 5 June 2026

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05/06/202605Jun2026

Driving smarter tourism: explore how destinations and SMEs can build the skills, tools and organisational capacity needed to turn data into better decisions and real impact.

Join us for an exciting webinar on 5 June 2026 at 13.00 CET. Registrations are open until 5 June, 12.00 CET

05/06/2026 Online event Add to calendar Authors

EU Tourism Platform team

Topics Geographical descriptors

EU-27

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Destination Management & Marketing Organisations

Industry Associations and Chambers of Commerce

Local Authorities

National authorities

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

• Specific types of tourism

• • Adventure tourism

  • Coastal, maritime and inland water tourism

  • Cultural tourism

  • Ecotourism

  • Education tourism

  • Festival tourism

  • Gastronomy tourism

  • Health and medical tourism

  • MICE tourism

  • Mountain tourism

  • Religious tourism

  • Rural tourism

  • Sports tourism

  • Urban/city tourism

  • Wellness tourism

• Transition Pathway Strategic Areas

• • Best practices, peer learning and networking

  • Digitalisation of tourism SMEs and destinations

  • R&I on digital tools for tourism

  • Skills needs for twin transition

  • Tools for data on tourism

  • Training opportunities

• Business activities

• • Activities of amusement parks and theme parks

  • Activities of associations and other organisations supporting tourism

  • Air passenger transport

  • Camping grounds, recreational vehicle parks and trailer parks

  • Events catering and other food services

  • Festivals, cultural and entertainment activities

  • Holiday Housing / Apartments and other short stay accommodation

  • Hotel and similar accommodation

  • Museums

  • Operation of historical sites

  • Other tourism transportation activities

  • Rail Passenger transport

  • Tour operator activities

  • Travel agency activities

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The tourism ecosystem is increasingly expected to take decisions that aredata driven, sustainable and resilient,yet many destinations and tourism SMEs still face significant challenges in accessing, managing and effectively using data. These challenges are not only technical, but also organisational and skills related, often limiting the ability of tourism actors to translate available data into meaningful insights and concrete action.
Against this backdrop, theFACILITATE projecthas been designed to support destinations and tourism SMEs in embracing smarter, data driven approaches, by identifying skills gaps, lowering barriers to digitalisation and connecting existing European initiatives, tools and expertise into practical support pathways.

This webinar aims to introduce the FACILITATE project and its objectives, while creating a structured dialogue around two critical dimensions of the digital transition in tourism:
1.    theskills and capacity needs of tourism actorsrelated to data management and data driven decision making, with a focus also on organisational changes needed, and
2.    thepractical application of digital solutions and toolsthrough concrete use cases and best practices from SMEs and destinations

Agenda:

• Welcome and introduction by moderator
• Scene setting "Presentation of the project FACILITATE"
• Roundtable "Skills needs in tourism actors"
• Use cases and best practices
• Q&A
• Closing remarks

Register here and Secure your spot!

Documents Final AgendaEnglish(159.21 KB - PDF)Download Comments (0) See also5

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