There’s More To Life Than PowerPoint!

Community There’s More To Life Than PowerPoint! Liam AndersonFebruary 08, 2023 Bigstock {"adCodes": [{"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 0, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 1, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 2, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}], "adsOrder": [2]}

PowerPoint – the “stirrups” of presentations

Some people say that stirrups took the skill out of horse riding. Stirrups made it too easy for riders to stay on their horses.

PowerPoint is thought to have done the same for presentations. By organizing your ideas, thoughts, and information in a series of slides, meetings start to look the same.

PowerPoint is so ubiquitous that a meeting is almost not a meeting without some slides. Is there another way to communicate, or are we all doomed to experience “death by PowerPoint”?

There Are Alternatives

Bigstock

PowerPoint was invented less than a hundred years ago. Socrates, Marcus Aurelius, Martin Luther, and Einstein didn’t let their lack of PowerPoint stop them! Perhaps it’s worth looking at some alternatives.

“Live & unplugged”

If your message is straightforward and doesn’t involve too many facts and figures, why not just stand up and say it?

This was how Cicero, Demosthenes, and Churchill spoke most of the time.

To make it work, you will need to prepare your message carefully. It will force you to boil it down to the basics and concentrate on what really matters.

If you’re going to answer questions, you’ll need to know your subject well enough to be able to think on your feet. You may want to “red team” possible questions and prepare your answers to them. See “further reading” for more details!

If someone asks you to share your content electronically, you can either have a document ready with speaker’s notes or get someone to film your conversation and share the recording.

Flipcharts

Flipcharts are an effective way to share “low-density” information visually.

They are also very useful for “co-creation,” where your presentation is more of a discussion and the output is something that you have created with your audience.

Paul Ardern, the Saatchi and Saatchi advertising legend, recommended making pitches for advertising campaign stories in this way. It allows customers to get involved in the creation process right from the start. It also demonstrates how willing you are to listen to your customers.

Sharing the results electronically is fairly easy. Simply take pictures of each completed page by phone and share them by email.

Word documents

Many people present PowerPoint slides with densely written text and diagrams.

Data projectors display whatever is on the screen, so if you have already written a Word document and you know which pages you want to show, why duplicate effort by copying text onto a PowerPoint file?

If the document is a draft, it’s also possible to get peoples’ input and edit it on the fly.

It adds a touch of authenticity to the meeting. You are showing the actual document. It makes sharing the information easier and more credible since what your audience sees during the presentation is what they get.

Spreadsheets

If you’re presenting numbers, such as an ROI or a set of cost estimates or accounts, you could just show your audience the spreadsheet with the calculations on it.

The advantage of this is, once again, you can discuss with the customer how accurate your estimations are and then make adjustments on the fly. This involves the customer in the creative process which will build trust.

Some salespeople have been known to deliberately make estimated costs that might be saved, such as salaries, lower than they really are. They then let their customers correct their figures, and so the final ROI figure goes up, and it looks like the customer discovered this for themselves.

Make a video

You may expect your audience to passively consume your message, or to ask questions later.

Why not just make a video, share it electronically, and give your audience a deadline by which they must submit questions?

Video editing software is readily available and not too difficult to learn. You can use it to mix media of different formats including audio, written text, and moving images.

Once the video is complete, it’s not too difficult to share it electronically.

Do you need a presentation at all?

If you are planning to read what is on the PowerPoint to your audience and then follow up with a question-and-answer session, why not just send them the text to read before the meeting?

This will give your audience more time to “digest” the information and they can prepare questions independently without worrying about the social aspect of asking questions in front of the group.

Let’s get in touch!

Are you planning a presentation? Would you like to brainstorm alternative delivery methods? Let’s talk and see what we can put together!

Further reading...

Here are some more articles on the topic of presentations:

Red Teaming – Defining Objection Handling Strategies & More

Sell The Hole, Not The Drill! How To Make A Successful Sales Presentation

How To Run A Brainstorming Session

From Your Site Articles

• “What’s In It For Me?” The 3-Stage Guide To Answering This Question ›
• Sell The Hole, Not The Drill! How To Make A Successful Sales Presentation ›
• 4 Fascinating Acting Tricks To Become A Better Public Speaker ›

Related Articles Around the Web

• The 6 Best Free PowerPoint Alternatives in 2022 - Mentimeter ›
• 14 Best Presentation Software Alternatives To PowerPoint | Vyond ›
• Top 10 PowerPoint Alternatives in 2022 (Comparison Guide) ›

alternatives to powerpoint {"customDimensions": {"1":"Executive Community, Liam Anderson","3":"alternatives to powerpoint, alternatives to powerpoint presentations, powerpoint, powerpoint presentations, workplace, presentation, presentations, work presentations, work meetings, powerpoint alternatives, sales","2":"community","4":"02/08/2023"}, "post": {"split_testing": {}, "providerId": 0, "sections": [0, 544324100, 544398581, 479660731, 473310813, 544398590, 473333499], "buckets": [], "authors": [21030904, 25006587]} } 8 Ways You're Being SHUT OUT Of The Hiring Process1-hour workshop to help job seekers figure out what's getting them tossed from the hiring processCover Letter 3 Tips For Overcoming Your Biggest Job Search FEARS Jenna ArcandSeptember 28, 2022 {"adCodes": [{"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 0, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 1, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 2, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}], "adsOrder": [2]} Are you terrified of screwing up a job interview? Does the thought of writing a cover letter horrify you? Are you scared to network with others? What do you even say, anyway? If you're struggling to overcome your job search fears, this live event is for you.

We get it. Looking for work can be scary, especially if you’ve been at it for a long time and haven’t gotten any results.

Understanding which fears are getting in the way and how to overcome them will make all the difference. Sometimes you might not be aware of which obstacle is getting in the way of your goals. If you want to overcome these fears once and for all, we invite you to join us!

In this training, you’ll learn how to:

• Utilize strategies for coping with your job search fears
• Be confident in your job search—from writing your resume to networking
• Face your fears and move forward

Join our CEO, J.T. O'Donnell, and Director of Training Development & Coaching, Christina Burgio, for this live event on Wednesday, October 5th at 12 pm ET.

CAN'T ATTEND LIVE? That's okay. You'll have access to the recording and the workbook after the session!

Read moreShow lessjob search fears {"customDimensions": {"1":"Executive Community, Jenna Arcand","3":"live events, career events, j.t. o'donnell, jt o'donnell, christina burgio, career advice, career, career growth, professionals, job search, job seekers, job interview, job search tips, job search advice, interview, job interview tips, interview tips, job search fears, overcome job search fears, networking, cover letter, resume, writing a cover letter, job search strategy, job search help, looking for a job, unemployed","2":"cover-letter","4":"09/28/2022"}, "post": {"split_testing": {}, "providerId": 0, "sections": [0, 376490081, 562457120, 370480899, 376490053, 376489574, 376491143, 376489962, 404327439, 376489624, 479660731, 543270555, 473310813, 473333499], "buckets": [], "authors": [21030904, 19836096]} } Get Some LeverageSign up for The Work It Daily NewsletterEnter emailSubscribeFollow window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/22278042776,22664312254/wit/wit_multiplex', ['fluid'], 'wit_multiplex').addService(googletag.pubads()); googletag.enableServices(); googletag.display('wit_multiplex'); }); Popular How To Make Better Use Of Your LinkedIn Profile Aaron SanbornJenna ArcandFebruary 08, 2023 Bigstock {"adCodes": [{"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 0, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 1, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 2, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}], "adsOrder": [2]}

Do you have a LinkedIn account just for the sake of having a LinkedIn account? If so, you're not alone. Many people create a LinkedIn profile, fill out the basic information, and never touch their profile again. That's a BAD strategy!

The problem with this approach is that you don't take the time to learn how to navigate or leverage LinkedIn to your advantage.

LinkedIn can be a valuable resource for those looking for new career opportunities. There's an option in the platform's security settings that allows the user to let recruiters know they are open to new opportunities.

Even if you're happy in your career, you never want to close yourself off to new and exciting possibilities. In addition to career opportunities, LinkedIn is beneficial for networking and meeting new contacts to exchange ideas, which will help you build your personal brand and stay relevant in your industry.

Here are a few ways to make better use of your LinkedIn profile:

Use Content To Your Advantage Bigstock

It's hard to get noticed on LinkedIn if you don't stand out, and one easy way to stand out is by using content to your advantage. Content is king!

Remain active on LinkedIn by consistently posting content about your industry and company. You can do this by creating your own content (if you're an authority on a subject) or by sharing relevant and engaging articles. Posting relevant information about your profession helps to reinforce who you are as a professional and shows that you are engaged in your career.

To get better organized with posting content, create a content calendar for your page that reminds you to post so you don't fall behind.

Another way to stand out is by creating graphics for your content to make it more visual. Free online tools like Canva can assist you with graphics and images for your posts.

Update Your Profile Regularly

Bigstock

As your career goes on, your job responsibilities will change, and you may even get promoted. It's important to put these changes on your LinkedIn profile because it shows a pattern of career growth. In addition, as your job responsibilities change, it may impact the skill sets and keywords that you want to feature in your headline and "About" section.

It's also important to highlight accomplishments when the opportunity presents itself. If you or your company win an award or recognition for work in the field, that information should be shared on your LinkedIn profile for personal branding purposes.

Build Your Professional Network

LinkedIn is a good way to stay in touch with former colleagues, mentors, and other significant professionals in your industry. Having a large network that you're in contact with is important because these connections could potentially vouch for you when you're looking for a new career opportunity, or even refer you for a job.

Networking via LinkedIn is also a good way to get past the applicant tracking system (ATS). You can track down and potentially connect with a recruiter on LinkedIn to get your information directly into their hands.

Recruiters use platforms like LinkedIn to find top talent. It's not uncommon for those who are successful in their careers to get job offers before even knowing that a job is available. That's why it's important to put your LinkedIn profile to use.

By remaining active, you can easily make your LinkedIn profile work to your advantage. It shouldn't sit idly by wasting away!

Need more help with your LinkedIn profile?

Sign up for our FREE Resume & LinkedIn Bootcamp today to learn how to update your resume and LinkedIn profile the way recruiters want!

This article was originally published at an earlier date.

Read moreShow lesshow to use linkedin better {"customDimensions": {"1":"Aaron Sanborn, Jenna Arcand","3":"posting on linkedin, linkedin training, social media training, linkedin, networking on linkedin, linkedin tips, linkedin job search, linkedin tips to get more job interviews, networking, linkedin advice, career advice, career, skill sets, job search, linkedin profile, job search advice, job search process, online netwoking, how to use linkedin better, how to better use linkedin, linkedin help, linkedin profile help, linkedin profile advice, linkedin profile tips, job seekers, professional networking, career tips, content, update linkedin profile","2":"popular","4":"02/08/2023"}, "post": {"split_testing": {}, "providerId": 0, "sections": [0, 370480899, 376550212, 376536198, 376491143, 404327439, 376489624, 479660731, 543270555, 473310813, 473333499], "buckets": [], "authors": [19836093, 19836096]} } Community So, You Are Going To Add A CDP To Your MarTech Stack? Anthony BrandaFebruary 07, 2023 iStock Photo Licensed to Anthony Branda {"adCodes": [{"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 0, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 1, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 2, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}], "adsOrder": [2]}

An Executive’s Perspective

The industry defines a CDP as a platform that centralizes customer data from multiple sources and makes it available to systems for insight and engagement tasks. This definition is dated as modern CDPs include not only customer data but also the ability to ingest prospecting data and partnership data in a secured environment.

The 4 Key Considerations When Evaluating Customer Data Platforms (CDPs)

Bigstock

Considerations

Key capabilities you may want any CDP platform to perform:

• Data management: ability to assemble customer profiles - the infamous 360 view
• Cross-channel marketing and digital advertising - ecosystem and APIs
• Data delivery for analytics and customer engagement
• Security features that allow for sharing data with partners

The CDP market is highly fragmented, with each vendor type focusing on a specific industry and/or specializing in a particular functionality. It is important to note that many providers may say they can provide every feature functionality. Still, the art and the science of evaluating CDP vendors are determining which vendor is good at the dimensions deemed to be important for the business problems and opportunities you are trying to solve.

I suggest conducting pre-RFP benchmarking and competitive intelligence using resources such as user experience interviews, industry publications, and commercial research firms. The output will give you an overview of which vendors, software providers, and consultants are good at solving the various pain points that are important to your specific situation. Remember to ask for client references upfront from the CDP vendor. If you need assistance with benchmarking activities, there are service providers that can help with all aspects of these tasks, from organizational needs assessment to the purchase and integration of tools. Please feel free to reach out to me for more ideas.]

Some of the largest vendors in the CDP space include SAS, Tealium, Twilio Segment, and Zeta Global. However, several cloud-based data lakehouses (e.g., Snowflake or Google, etc.) offer accelerators and partner APIs to link campaign data to CDPs, thus making the vendor/provider landscape more competitive than ever before.

Evaluation Criteria

Bigstock

CDP capability sets are focused in four areas, and so the relative importance of meeting needs within these areas must feed into an organization’s decisioning. The four capabilities areas to assess are:

1. What level of data management does the CDP provide?

CDP data management includes:

• Creates a 360° view
• Data governance
• Data transformation and modeling
• Attribute and feature calculation
• Merge/append and matching - classic marketing database features
• Modern platform for streaming analytics and real-time data
• Providing access and data sharing by internal and external systems

2. What level of cross-channel marketing and campaign automation does the CDP provide?

CDP orchestration for cross-channel customer engagement:

• Ability to create profiles and segmentation for target marketing
• Provides audiences with engagement management platforms for personalization
• Ability to automate marketing campaigns with channel integrations and delivery capabilities:
  • Some CDPs include native campaign management software, incorporating a GUI or a campaign design interface for database teams and marketers to program, with conversation decision rules kicking off based on customer behavior
  • CDP may include some level of native channel integration and channel send capability (for example, email marketing, mobile messaging, etc.)
  • This flavor of CDP has a native decision engine for the automation of campaign rules

NOTE: While some CDPs may have personalization and product recommendation engines, these functionalities may not result in a fully automated campaign management CDP which typically includes programming of campaigns via workflow and channel send capabilities (see above).

3. What level of analytics and measurement does the CDP provide?

Some CDPs (but not all) can:

• Collect data on predefined metrics to measure campaigns
• Provide customer analyses
• Integrate and provide data to specialty analytics tools
• Integrate third-party model code and apply model scores

NOTE: CDPs that are measurement and insights-oriented may offer reporting, modeling, and other marketing and customer journey analytics features.

4. What security features are available?

• Allow for partner data sharing without exposing PII
• Allow for security and access controls based on internal standards
• Are set up to comply with the GDPR/CPPA
• Some CDPs that are part of data lakehouses have highly secured data zones that allow for the restriction of data at the field and user levels

Evaluation Process

Bigstock

My preferred process for evaluating CDPs is to identify all solution options based on an understanding of your:

• Internal gaps within the current marketing infrastructure
• The use cases your organization is trying to drive
• Knowledge and skill sets within your organization

And remember, CDPs fit within a broader business ecosystem, but many also come standalone. For example, you can purchase Adobe Campaign or Salesforce Marketing solutions, or you can buy their entire marketing automation ecosystem.

In closing, CDPs should be reviewed in the context of the existing MarTech stack and the feature functionality gap. A critical factor in CDP evaluation is the work and resources needed to integrate your current infrastructure at upstream and downstream connect points.

As always, I’d like to hear from you. How have you and others in your organization evaluated CDPs? Are there other criteria I have not mentioned? What challenges have you faced in the evaluation stage...and how were they overcome? Contact me for more information at [email protected].

Read moreShow lessadd cdp to martech stack {"customDimensions": {"1":"Executive Community, Anthony Branda","3":"add cdp to martech stack, cdps, martech, digital marketing, customer data platform, cdos, chief digital officer, omnichannel, 360 view, customer centricity, tcs, analytics hall of fame, customer data platforms","2":"community","4":"02/07/2023"}, "post": {"split_testing": {}, "providerId": 0, "sections": [0, 544324100, 544398568, 544398580, 544398581, 473333499, 479660731], "buckets": [], "authors": [21030904, 25270454]} } Featured How To Make Better Use Of Your LinkedIn Profile {"customDimensions": {"1":"Aaron Sanborn, Jenna Arcand","3":"posting on linkedin, linkedin training, social media training, linkedin, networking on linkedin, linkedin tips, linkedin job search, linkedin tips to get more job interviews, networking, linkedin advice, career advice, career, skill sets, job search, linkedin profile, job search advice, job search process, online netwoking, how to use linkedin better, how to better use linkedin, linkedin help, linkedin profile help, linkedin profile advice, linkedin profile tips, job seekers, professional networking, career tips, content, update linkedin profile","2":"popular","4":"02/08/2023"}, "post": {"split_testing": {}, "providerId": 0, "sections": [0, 370480899, 376550212, 376536198, 376491143, 404327439, 376489624, 479660731, 543270555, 473310813, 473333499], "buckets": [], "authors": [19836093, 19836096]} } Now Hiring: Remote SysOps Engineer {"customDimensions": {"1":"Work It Daily, Kinsta \u00ae","3":"kinsta, hiring, remote jobs, remote work, remote workforce, remote companies hiring, remote companies 2021, sysops engineer, sysops engineer jobs","2":"popular","4":"05/18/2021"}, "post": {"split_testing": {}, "providerId": 0, "sections": [370480899, 545998439, 545998440, 473310812, 376489962, 526353713, 545658354, 548352055, 548352058, 543270555, 473333499, 473310813], "buckets": [], "authors": [19548593, 21891195]} } 3 Important Career Lessons Learned On And Off The Field {"customDimensions": {"1":"Executive Community, J.T. O'Donnell","3":"career change, entrepreneur, entrepreneurship, career, career challenges, overcoming career challenges, personal branding, personal development, professional development, professional growth, success, career success, pro athletes, tom brady, chris gronkowski, nfl, tiktok, social media strategy, social media, career growth","2":"popular","4":"02/10/2021"}, "post": {"split_testing": {}, "providerId": 0, "sections": [0, 370480899, 473333499, 376489962, 526353713, 376489624, 479660731], "buckets": [], "authors": [21030904, 19549412]} } How Ex-NFL Player, Chris Gronkowski, Is Using Social Media To Change Careers {"customDimensions": {"1":"Executive Community, J.T. O'Donnell","3":"2010, Barstool, camera phone, career growth and development, career growth opportunities, chrisgronkowski, cowboys, dallascowboys, dinner, football, free, gronkspike, iceshaker, investor, nfl, nflfootball, nflplayer, nflplayers, nflworkout, payday, rookie, salary, sharing, sharktank, tic toc, tic tok, tick tock, ticktock, tictok, tik tok, tiktok, tiktok.com, trade, trainingcamp, upload, video, video phone, weighin, youtube.com, \u0442\u0438\u043a \u0442\u043e\u043a, \u30c6\u30a3\u30c3\u30af\u30c8\u30c3\u30af, chris gronkowski","2":"popular","4":"01/29/2021"}, "post": {"split_testing": {}, "providerId": 0, "sections": [0, 370480899, 473333499, 526353713, 376489624, 479660731], "buckets": [], "authors": [21030904, 19549412]} }