Best practices

27 April 2026

Silver Tourism Sparks Economic Revival in Romagna Faentina

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Discover how Romagna Faentina is turning the tide on ageing demographic challenges through innovative Silver Tourism initiatives. As seniors redefine travel with slower, immersive experiences, find out how this picturesque Italian region leverages its rich cultural heritage to foster inclusive economic growth. Dive into the secrets behind this transformative journey and learn how silver tourism is breathing new life into local communities.

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Interreg Europe

Related Organisation(s)

Interreg Europe

Topics Geographical descriptors

Italy

Organisation Type

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Industry Associations and Chambers of Commerce

Local Authorities

NGOs / Non-profits

Regional Authorities

• Specific types of tourism

• • Adventure tourism

  • Coastal, maritime and inland water tourism

  • Cultural tourism

  • Ecotourism

  • Education tourism

  • Festival tourism

  • Gastronomy tourism

  • Health and medical tourism

  • MICE tourism

  • Mountain tourism

  • Religious tourism

  • Rural tourism

  • Sports tourism

  • Urban/city tourism

  • Wellness tourism

• Transition Pathway Strategic Areas

• • Best practices, peer learning and networking

  • Changes in tourism demand and opportunities

  • Governance of tourism destinations

  • Innovative tourism services

  • Tourism strategies

• Business activities

• • Activities of associations and other organisations supporting tourism

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In an inspiring evolution, the Romagna Faentina Union in northern Italy is reinventing its approach to demographic ageing through the innovative Project Silver Up. Located amidst the picturesque hills of Emilia-Romagna, this region, including the city of Faenza and its surrounding municipalities—Brisighella, Casola Valsenio, Castel Bolognese, and Solarolo—is crafting a vibrant narrative around Silver Tourism, turning potential issues into promising prospects.

Rather than seeing seniors merely as service recipients, Romagna Faentina is celebrating them as catalysts for cultural and economic rebirth. The area's mature population, adept in traditional crafts, gastronomy, and storytelling, is increasingly active in tourism promotion and local cultural activities, making them invaluable assets to the community’s vitality.

The region is well-suited to tap into the expanding Silver Economy, with its robust offerings in thermal wellness, heritage sites, outdoor excursions, and exquisite cuisine. These elements align perfectly with the preferences of senior tourists who seek deeper, more meaningful travel experiences. With senior travel trends showing increased engagement in extended stays, there emerges the possibility for developing accessible trails, wellness packages, and culturally rich activities tailored to these leisurely visits.

Romagna Faentina boasts notable UNESCO recognitions—Faenza’s ceramics acclaim and the Parco della Vena del Gesso’s World Heritage status—that enhance its global allure. These distinctions can be leveraged to further cultivate age-friendly tourism experiences, ensuring inclusive cultural participation.

The groundwork laid by the Silver Up initiative offers promising pathways for progress. Through organized senior tours by local associations, wellness packages emphasizing preventive care, and the active integration of older locals in festive events, the region sets a benchmark in intergenerational tourism and food heritage promotion.

The way forward involves enhancing rural mobility, crafting integrated tourism exchanges, and fostering collaborations among municipalities, organizations, and tourism enterprises. Strengthening communication channels, both digital and analogue, will be crucial in engaging diverse groups of senior visitors.

With Silver Up propelling the region from isolated success stories to an orchestrated strategy, Romagna Faentina stands as a beacon of inclusive, sustainable, and age-considerate development, showcasing how older generations are not just surviving but thriving as pivotal contributors in society.

To delve deeper into these pioneering practices, visitSilver Tourism: New Opportunity for Romagna FaentinaandInterreg Europe Silver Up.

#Sustainable tourism #Community-based tourism #Cultural preservation #Slow travel #Destination management

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