Pledges

28 August 14:12:04

Pledge formulated by SmartGuide (3)

Publishing organisations:

SmartGuide

Relevant countries:

Czechia

Organisation types:

Academic / Research and VET Institutions

Fixed target date:

01/01/2025

-

Content source https://blog.smart-guide.org/en/data-driven-destination-management-with-smartgu… Publishing org

SmartGuide

Topics Geographical descriptors

Czechia

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

• Specific types of tourism

• • Adventure tourism

  • Coastal, maritime and inland water tourism

  • Cultural tourism

  • Ecotourism

  • Education tourism

  • Festival tourism

  • Gastronomy tourism

  • Health and medical tourism

  • MICE tourism

  • Mountain tourism

  • Religious tourism

  • Rural tourism

  • Sports tourism

  • Urban/city tourism

  • Wellness tourism

• Transition Pathway Strategic Areas

• • Innovative tourism services

• Business activities

• • Activities of amusement parks and theme parks

  • Activities of associations and other organisations supporting tourism

  • Air passenger transport

  • Camping grounds, recreational vehicle parks and trailer parks

  • Events catering and other food services

  • Festivals, cultural and entertainment activities

  • Gardens and nature reserves activities

  • Holiday Housing / Apartments and other short stay accommodation

  • Hotel and similar accommodation

  • Mobile beverage services

  • Mobile food services

  • Museums

  • Operation of historical sites

  • Other

  • Other accommodation

  • Other amusement and recreation activities

  • Other food and beverage services

  • Other holiday reservation services

  • Other tourism transportation activities

  • Rail Passenger transport

  • Recreational and sport activities

  • Restaurants, cafes and bars (Food and Beverage serving activities)

  • Road passenger transport

  • Tour operator activities

  • Travel agency activities

  • Water (sea, coastal and inland) passenger transport

Share

SmartGuide pledges to collect, aggregate, analyze and offer to tourism boards precise geolocated data on the behavior of tourists. This big data includes street-level destination heatmaps with unprecedented precision (based on GPS, not telecom BTS), we know what tourists from different countries do, where they spend their time, what content they consume, what they find boring, and what interests them. Destinations and tourism boards can use this understanding for Smart Destination Management and marketing like never before.

See an example: https://drive.google.com/file/d/1-VK6Ex9IJnvrCB9cDMw3rMXTaAex2H0d/view?usp=sharing
 

At this point, we are collecting 10s of Millions of data points yearly which allows insight such as these mentioned above. By 2025, we aim to collect 5 Billion geolocated activities per year and provide the most robust data on the behavior of tourists for those destinations where guides have been created to be available for the tourists.

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Publishing organisations: Global Blue

Relevant countries: EU-27

Organisation types: Academic / Research and VET Institutions

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Publishing organisations: Arctur

Relevant countries: Slovenia

Organisation types: Academic / Research and VET Institutions

Categories Coastal, maritime and inland water tourism Cultural tourism Ecotourism +38 more

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Pledge formulated by IN2destination Research & Consultancy in Tourism (6)

Publishing organisations: IN2destination Research & Consultancy in Tourism

Relevant countries: Spain

Organisation types: Academic / Research and VET Institutions

Fixed target date: 01 Jan 2030

Categories Coastal, maritime and inland water tourism Cultural tourism Ecotourism +38 more