How To Take Advantage Of Online Career Skills Courses

Popular How To Take Advantage Of Online Career Skills Courses Aaron SanbornJenna ArcandJanuary 26, 2023Young businessman on laptop takes an online course on professional development Bigstock {"adCodes": [{"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 0, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 1, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 2, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}], "adsOrder": [2]}

There are a host of online courses available to help people level up in their careers or learn new skills entirely. But, to fully take advantage of online courses, you need to have your priorities in order and know exactly what you want to accomplish.

Some courses are offered for free, but there are also many that cost money. As you review available online courses and determine the ones worth taking, you may have to consider both finances and time constraints. Consider these four categories when choosing online courses:

Seeking Online Courses For Career Growth Young businesswoman takes an online course to learn new career skills

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Online courses that can help professionals do their job better are among the most valuable courses that you could take.

It's easy to work in a role for a long time, but not grow in it. You can't let that happen! If your career isn't growing, it's dying.

In order to make yourself an indispensable employee, it's important to keep up with industry trends and constantly take inventory of the skills you need to do your job exceptionally well. Some companies will even pay for their employees to take courses or certification programs if the employee can prove it will help them do their job better and ultimately benefit the company.

As far as choosing the right online courses, it helps to write out the specific areas where you're looking to upskill, and then research which courses check off the most boxes. LinkedIn Learning has a diverse course selection and the website Coursera has an extensive library of courses.

Beyond doing your job better and making yourself an indispensable employee, there's a certain sense of satisfaction that comes with always trying to get better.

Gaining Skills To Make A Career Change Young professional takes an online course on her laptop in hopes of changing careers

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Breaking into a new industry as a result of a career change or layoff is never easy. One of the first major steps a person has to do is an assessment of professional skills. This is where professionals determine what skills they have that are transferable to the new industry, and what skills they're lacking.

For example, a journalist looking to make a transition into marketing has important communication and writing skills that will transfer well into the industry, but would probably benefit greatly from a course or certification program in online marketing.

Just because a professional completes a course or certification doesn't mean they're qualified for the new industry. But, it may put them in a better position to secure a job interview, and it at least shows potential employers a willingness to learn.

If you were laid off and are unsure about your next career move, Work It Daily has free career quizzes that could point you in the right direction. Gaining Extra Skills To Be A More Well-Rounded Professional Man wearing headphones takes online career courses on his laptop at work

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Taking courses to gain extra skill sets or to pursue an additional passion is a very advantageous position for professionals.

We all have interests beyond our careers, and sometimes our careers turn us on to additional interests. For example, a doctor with a passion for graphic design may take courses about how to develop a freelance business on the side.

Others may take courses to help transition into a new position at their workplace or climb the ladder at the company.

One of the best steps any professional can do is to get ahead of the curve and anticipate skills that they may need in the future. Taking this type of initiative will not only impress your employer but may also help you learn more about yourself as a professional to either excel at your current career or chart a new career course.

Taking Courses For Personal Enjoyment Man and woman use laptop together to take online career courses

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Not every online course that you take has to be career-related. Sometimes it's good to just take a course for fun or personal satisfaction. The number of courses available online runs the gamut. You can learn a new language, sit in on online lectures from university professors, discover basic life hacks, and hear from prominent people about their success stories.

Expanding your knowledge base can make you a more well-rounded and happier person. This translates well into all aspects of your life.

Online career courses are only a piece of the puzzle. The path to true career growth is putting together a plan for success, and Work It Daily can help!

We'd love it if you signed up for Work It Daily's Event Subscription! Get your career questions answered in our next live event!

This article was originally published at an earlier date.

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Check out the 2023 LinkedIn's Jobs on the Rise list revealing the 25 fastest-growing job titles over the past five years that just came out. Four trending marketing job titles on this list provide insights into where the workforce is headed.

4 Fastest-Growing Marketing Job Titles Marketing professional talks during a work meeting

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Growth Marketing Manager

A growth marketing manager is responsible for identifying, developing, and implementing strategies to increase a company's growth. It's a vital role because of its ability to drive sustainable and profitable growth for a company.

Content Designer

A content designer (also known as a content strategist) is responsible for creating, planning, and producing digital content that meets the needs of a target audience and supports the organization's goals. It plays a vital role in developing and delivering high-quality digital content that helps to build trust, engagement, and conversion with the target audience.

Online Campaign Manager

The online campaign manager is responsible for planning, executing, and managing online marketing campaigns that promote a company's products or services, ultimately acquiring new customers. It is vital in developing and implementing effective campaigns that drive visibility, lead generation, and sales.

Customer Marketing Manager

A customer marketing manager is responsible for developing and implementing marketing strategies and campaigns that target existing customers that drive customer retention, loyalty, and repeat sales. Companies are now more focused on customer retention and engagement in a digital world, which is a significant driver for a customer marketing manager role.

What The Top 2023 Marketing Positions Tell Us About The Future Of Work Trends Professional looking ahead to future career/job success concept

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As a 20-year brand marketing veteran, here are a few reasons why these four marketing positions are spot on for future work trends:

  • Personalization: With the increasing use of artificial intelligence and machine learning, the ability to personalize online campaigns is becoming more critical. These roles create and execute campaigns tailored to the needs and preferences of different customer segments, which can help increase engagement and conversion rates.
  • Data-driven Decision-making: These roles use data and analytics to measure the performance of online marketing campaigns and make data-driven decisions to improve performance. The ability to continuously test and optimize campaigns is critical for staying ahead of the curve in the fast-paced digital landscape.
  • Integrated Marketing: These roles work closely with other teams to understand customer behavior and trends, identify opportunities for customer retention, loyalty, and upsell, make sure campaigns are seamlessly integrated with other marketing efforts, and make data-driven decisions.
  • Continuous Learning: It's critical to stay up-to-date with online trends and best practices to ensure that the company's efforts are effective and efficient. As the digital landscape is constantly evolving, the ability to learn and adapt is a key aspect of these roles.

Pursuing a trending marketing job title can open up more career advancement opportunities and be more financially rewarding. It can also increase the chances of finding a job that is a good fit for you and that you enjoy.

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During the pandemic, it was understandable that the focus for almost everybody, including educators, was on the health and well-being of friends and family. Post-pandemic, however, I’m noticing a troubling trend: some educators are still suffering from an ambition deficit when it comes to teaching.

Just the other day, for example, one teacher told me that they called out of work because the previous day there was a field trip and their feet still hurt. In professional trainings I have facilitated lately, I also have had teachers leave early because they felt “too tired” to go on. Teachers told me they were leaving; they didn’t ask. We are definitely in what Robert Glazer calls an “Ambition Recession.”

To be fair, there are many valid reasons why some teachers are apathetic and/or leaving the profession. I previously wrote about some of these reasons in my Work It Daily article "3 Reasons for the Big Quit in Teaching." Yet, if we are to help students to grow and achieve, we need to get teachers back on the school improvement bus. However, this is not just the responsibility of individual teachers. What might school and district administrators do to motivate teachers to make a positive change?

Recently, I had the chance to listen to an episode of the New Yorker Radio Hour; the theme for that episode was change. During that episode, dance choreographer Akram Khan suggested that there are four—in my opinion, interrelated—reasons why people change. While he may have been talking about re-envisioning the ballet “Giselle” for the modern stage, I believe his thoughts are relevant to those in education who are charged with motivating teachers to participate, more fully, within the teaching profession.

Teachers Will Change When They Must Teacher helps a student

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The grass is not always greener on the other side. Now that many educators have moved out of teaching roles and have taken opportunities in the private sector (particularly in EdTech), we may see a boomerang effect. There is a certain amount of financial stability as a teacher. A teacher may not be making as much money as they would like but it is a constant. In contrast, when one moves into the private sector, financial compensation can ebb and flow erratically particularly when the threat of recession looms like grey clouds on the horizon. Teachers, like anyone, might then be happy to have a job and do more to maintain it.

Teachers Will Change When They See Enough To Be Inspired Teacher smiles at her students

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Traditionally, many teachers have been isolated within the four walls of their classrooms. Most still need to find adult coverage of their classrooms to take even a short bathroom break. How then might school leaders make internal exemplars of good teaching and learning more visible across the faculty? New Beginnings Charter School, in Brooklyn, NY, for instance, produces a weekly digital staff instructional newsletter that features classroom videos of their teachers using best instructional practices. They and ITAVA, in Queens, NY, engage in lesson study and open up model classrooms for teacher intervisitation. Lesson study is not the only way to coalesce teachers around a common goal; there are many additional ways to make teacher teams impactful.

The key here is that administrators need to plan deeply; they need to develop schedules that release teachers from the chains of their classrooms so that teachers can visit other classrooms and/or participate on ongoing teacher teams. Inspiration also requires triangulation of teacher development supports. For example, instructional coaches might consider referencing support materials/exemplars of best practice, provided in digital newsletters, during ongoing coaching feedback conversations. Help teachers become aware of where they can go for resources to improve their teaching craft and have multiple pathways for teachers to get there.

Teachers Will Change When They Learn Enough To Want It Teacher educates her students on technology

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When I worked with the Cristo Rey School Network, we were interested in learning how best to develop internal tutoring programs that would well serve students and prevent their exit due to poor academic performance. One of the most powerful tools we had in replicating a quality tutoring program, across the network, was the ability to draw upon the expertise of one of our schools that already had such a program in place. Providing a space for all our school leaders, and teachers involved in the tutoring of our students, to engage in problem of practice protocols proved pivotal for the replication of this one school’s tutoring model across multiple school sites. As our school leaders and teachers learned more about what already was working in-house, the enthusiasm to replicate said practices was infectious.

Networked learning can be internal—as in the case of Cristo Rey above—and/or external. The Canopy Project, a joint project between Transcend Education and CRPE, has, for example, over 200 member/school organizations interested in building transformative education environments focused on equity. It aims to do this by collaborating, not competing, on the development of best school design. How might school leaders include more teachers within internal and/or external networks of practice? The models for learning networks are out there.

Teachers Will Change When They Receive Enough To Be Able Teacher educates his students on a new concept

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Asked another way, are administrators and/or instructional coaches giving enough so that teachers develop efficacy? I’ve written elsewhere on how we might say that student learning is at the core of our work as educators but, in reality, this is not evident when we, as managers of learning, make time for everything but instructional observation and teacher coaching. Therefore, administrators would do well in developing a standing weekly schedule for themselves that prioritizes both informal classroom observations and feedback/coaching sessions with each teacher on staff. Move operational tasks to when instructional time is over for the day. Paul Bambrick-Santoyo discusses this, in great detail, in his book Leverage Leadership.

Kim Marshall further suggests that administrators, during mini observations, not write notes. Rather, later in the day, administrators might use a one-page staff list to record the day, date, and most relevant points from each visit. Later still, they can add a checkmark when feedback has been given to the observed teacher. Further, share anonymous instructional data, across classrooms, with teaching staff. Help teachers to understand why certain instructional priorities exist and solicit teacher participation in responding to the data.

If you would like additional ideas on how to impact student lives without sacrificing your own, and have a life teaching, check out my quick hack teaching courses here. You can also reach me on LinkedIn.

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