Best practices

11 December 2025

FLOWS: Powering Sustainable Tourism in Green Karst Through Human-Centric Digital Innovation

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FLOWS Green Karstis a pioneering, human-centric digital innovation that transforms sustainable tourism management through real-time data intelligence and worker empowerment. Deployed in Green Kars region, Slovenia, the system integrates IoT footfall sensors, multi-source data analytics, and co-designed dashboards to monitor visitor flows across tourism destination. By providing tourism providers and destination managers with actionable, real-time insights, FLOWS enables dynamic rerouting of tourist flows, reduces environmental strain, and ensures more balanced and sustainable distribution of tourism benefits.

What sets FLOWS apart is its deep commitment to Tourism 4.0 and Industry 5.0 principles: frontline workers and tourism providers are actively involved in the co-design and deployment process, turning them into empowered stewards of sustainable tourism. This not only improves job satisfaction and decision-making quality but also strengthens collaboration across the tourism ecosystem. FLOWS Green Karst supports the twin transition by combining digital innovation with environmental stewardship and social inclusion.

The solution builds on years of prior work in digital tourism and leverages advanced infrastructure. With a focus on scalability, data privacy, and sustainability, FLOWS is already operational and poised for broader deployment across Europe, offering a replicable model for smart, equitable, and resilient tourism in the digital age.

Content source Click here to read more about FLOWS. Publishing org

Arctur Racunalniski Inzeniring d.o.o.

Related Organisation(s)

Arctur Racunalniski Inzeniring

DMO Green Karst

Topics Geographical descriptors

Slovenia

Organisation Type

Business Support Organisation

Destination Management & Marketing Organisations

Local Authorities

National authorities

SMEs (a company with less than 250 employees)

• Specific types of tourism

• • Adventure tourism

  • Cultural tourism

  • Ecotourism

  • Gastronomy tourism

  • Mountain tourism

  • Rural tourism

• Transition Pathway Strategic Areas

• • Digitalisation of tourism SMEs and destinations

  • Governance of tourism destinations

  • Green Transition of Tourism Companies and SMEs

  • Improving statistics and indicators

  • Innovative tourism services

  • R&I on digital tools for tourism

  • Tools for data on tourism

  • Tourism strategies

• Business activities

• • Activities of amusement parks and theme parks

  • Activities of associations and other organisations supporting tourism

  • Air passenger transport

  • Camping grounds, recreational vehicle parks and trailer parks

  • Events catering and other food services

  • Festivals, cultural and entertainment activities

  • Gardens and nature reserves activities

  • Holiday Housing / Apartments and other short stay accommodation

  • Hotel and similar accommodation

  • Mobile beverage services

  • Mobile food services

  • Museums

  • Operation of historical sites

  • Other

  • Other accommodation

  • Other amusement and recreation activities

  • Other food and beverage services

  • Other holiday reservation services

  • Other tourism transportation activities

  • Rail Passenger transport

  • Recreational and sport activities

  • Restaurants, cafes and bars (Food and Beverage serving activities)

  • Road passenger transport

  • Tour operator activities

  • Travel agency activities

  • Water (sea, coastal and inland) passenger transport

Share "service" : "share", "target": "_blank", "version" : "2.0", "networks" : ["twitter", "facebook", "linkedin"] FLOWS Green Karst

The FLOWS Green Karst application is a joint initiative between Arctur, a technology and data integration expert and and initiator of Tourism 4.0 partnership, and RRA Green Karst, a regional tourism destination organisation in Slovenia, supported by tourism providers, local authorities, and frontline workers. 

It deploys the FLOWS application — a real-time data analytics platform — to monitor tourism visitor flows across hiking trails and key cultural and natural sites in the ecologically sensitive Green Karst region. By integrating live data from IoT sensors with weather, traffic, and tourism statistics, satellite data, FLOWS delivers actionable insights that enable dynamic rerouting of tourists, prevent overcrowding, reduce environmental strain, and strengthen coordination across the tourism stakeholders. 

Designed through co-creation, the system empowers users with data-driven decision-making tools, enhancing job quality, autonomy, and collaboration. Fully operational since 2025 as part of the SEISMEC project, FLOWS supports the transition by combining digital innovation with human-centric values, advancing sustainable, resilient, and equitable tourism management.

FLOWS Measuring and Analsying the heartbeat Have you ever found it challenging to understand how visitors and residents explore your destination? With the help of data analysis and forecasting, you can prepare for periods of increased visits in advance, by adjusting marketing activities, service offerings or resource allocation to match changes in consumer demand. Understand what data is relevant for you to help solve your specific local issues. Rating Select ratingGive it 1/5Give it 2/5Give it 3/5Give it 4/5Give it 5/5 No votes yet Rate Comments (0) Related content-

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