News

30 October 2024

European Tourism Forum 2024: Embracing AI and sustainability

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+43 more

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The 23rd European Tourism Forum, organised by the Hungarian Presidency and the European Commission, will address tourism trends, AI technologies, sustainability, and staff shortages with key discussions and meetings from November 12-14 in Budapest, Hungary.

Authors

Editorial team

Topics Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

• Specific types of tourism

• • Adventure tourism

  • Coastal, maritime and inland water tourism

  • Cultural tourism

  • Ecotourism

  • Education tourism

  • Festival tourism

  • Gastronomy tourism

  • Health and medical tourism

  • MICE tourism

  • Mountain tourism

  • Religious tourism

  • Rural tourism

  • Sports tourism

  • Urban/city tourism

  • Wellness tourism

• Transition Pathway Strategic Areas

• • Governance of tourism destinations

  • Green Transition of Tourism Companies and SMEs

  • Improving statistics and indicators

  • Innovative tourism services

  • Tourism strategies

• Business activities

• • Activities of amusement parks and theme parks

  • Activities of associations and other organisations supporting tourism

  • Air passenger transport

  • Camping grounds, recreational vehicle parks and trailer parks

  • Events catering and other food services

  • Festivals, cultural and entertainment activities

  • Gardens and nature reserves activities

  • Holiday Housing / Apartments and other short stay accommodation

  • Hotel and similar accommodation

  • Mobile beverage services

  • Mobile food services

  • Museums

  • Operation of historical sites

  • Other

  • Other accommodation

  • Other amusement and recreation activities

  • Other food and beverage services

  • Other holiday reservation services

  • Other tourism transportation activities

  • Rail Passenger transport

  • Recreational and sport activities

  • Restaurants, cafes and bars (Food and Beverage serving activities)

  • Road passenger transport

  • Tour operator activities

  • Travel agency activities

  • Water (sea, coastal and inland) passenger transport

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On 13 November 2024, the Hungarian presidency of the Council of the European Union and the European Commission will host the European Tourism Forum (ETF) 2024 in Budapest, Hungary. This annual event, which often includes an informal meeting of EU tourism ministers, focuses on political objectives related to tourism.

The 23rd ETF will feature discussions on various topics, including tourism trends, the transition from offline analysing methods to AI, emerging AI technologies in tourism and marketing, data-driven sustainability, and initiatives to address staff shortages. Additionally, a Tourism General Directors Meeting will take place on November 12, alongside the ETF. 

Stay tuned for the outcomes of the ETF to be informed about the latest tourism trends in Europe.

#Innovation in tourism #Tourism development #Destination management

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