Knowledge documents

13 June 2025

ETC report on travel sentiment to and within Europe

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+41 more

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Discover insights from a European Travel Commission (ETC) and Eurail B.V. survey of over 7,000 respondents across seven key markets concerning their travel plans to and within Europe from May to August 2025. 

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European Travel Commission

Related Organisation(s)

Eurail B.V.

Topics Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

• Specific types of tourism

• • Adventure tourism

  • Coastal, maritime and inland water tourism

  • Cultural tourism

  • Ecotourism

  • Education tourism

  • Festival tourism

  • Gastronomy tourism

  • Health and medical tourism

  • MICE tourism

  • Mountain tourism

  • Religious tourism

  • Rural tourism

  • Sports tourism

  • Urban/city tourism

  • Wellness tourism

• Transition Pathway Strategic Areas

• • Coordinated information on travelling

  • Improving statistics and indicators

  • Online visibility of tourism offer

• Business activities

• • Activities of amusement parks and theme parks

  • Activities of associations and other organisations supporting tourism

  • Air passenger transport

  • Camping grounds, recreational vehicle parks and trailer parks

  • Events catering and other food services

  • Festivals, cultural and entertainment activities

  • Gardens and nature reserves activities

  • Holiday Housing / Apartments and other short stay accommodation

  • Hotel and similar accommodation

  • Mobile beverage services

  • Mobile food services

  • Museums

  • Operation of historical sites

  • Other

  • Other accommodation

  • Other amusement and recreation activities

  • Other food and beverage services

  • Other holiday reservation services

  • Other tourism transportation activities

  • Rail Passenger transport

  • Recreational and sport activities

  • Restaurants, cafes and bars (Food and Beverage serving activities)

  • Road passenger transport

  • Tour operator activities

  • Travel agency activities

  • Water (sea, coastal and inland) passenger transport

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The latest edition of the Long-Haul Travel Barometer (2/2025), released in June 2025 by the European Travel Commission (ETC) in partnership with Eurail B.V., highlights a decline in interest in long-haul travel to Europe for the summer 2025 season. According to the report, approximately 39% of more than 7,000 surveyed individuals intend to travel to Europe between May and August—representing a 2% decrease compared to the previous year.

Affordability remains the primary barrier for potential travellers, while safety, iconic attractions, and high-quality infrastructure are the top factors influencing destination choices within Europe. The report provides detailed insights into travel motivations, planning behaviours, and attitudes towards responsible tourism among prospective visitors from Australia, Brazil, Canada, China, Japan, South Korea (a newly included market), and the United States. The findings are based on 1,000 interviews conducted in each of these markets in April 2025.

#Tourism indicators #Destination management #Reports
 

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