Knowledge documents

04 July 2025

ETC report on European tourism trends in Q2 2025

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+41 more

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The ETC has released a report on the European tourism sector for Q2 2025, highlighting its performance and recent developments. 

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European Travel Commission

Related Organisation(s)

Tourism Economics

Topics Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

• Specific types of tourism

• • Adventure tourism

  • Coastal, maritime and inland water tourism

  • Cultural tourism

  • Ecotourism

  • Education tourism

  • Festival tourism

  • Gastronomy tourism

  • Health and medical tourism

  • MICE tourism

  • Mountain tourism

  • Religious tourism

  • Rural tourism

  • Sports tourism

  • Urban/city tourism

  • Wellness tourism

• Transition Pathway Strategic Areas

• • Changes in tourism demand and opportunities

  • Coordinated information on travelling

  • Improving statistics and indicators

• Business activities

• • Activities of amusement parks and theme parks

  • Activities of associations and other organisations supporting tourism

  • Air passenger transport

  • Camping grounds, recreational vehicle parks and trailer parks

  • Events catering and other food services

  • Festivals, cultural and entertainment activities

  • Gardens and nature reserves activities

  • Holiday Housing / Apartments and other short stay accommodation

  • Hotel and similar accommodation

  • Mobile beverage services

  • Mobile food services

  • Museums

  • Operation of historical sites

  • Other

  • Other accommodation

  • Other amusement and recreation activities

  • Other food and beverage services

  • Other holiday reservation services

  • Other tourism transportation activities

  • Rail Passenger transport

  • Recreational and sport activities

  • Restaurants, cafes and bars (Food and Beverage serving activities)

  • Road passenger transport

  • Tour operator activities

  • Travel agency activities

  • Water (sea, coastal and inland) passenger transport

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The European Travel Commission (ETC), in partnership with Tourism Economics, published a report in July 2025 analysing the performance of the European tourism sector in the second quarter of the year. The report indicates that the sector experienced moderate growth, with international arrivals increasing by 3.3% year-on-year, while overnight stays declined by 0.7%.

Despite elevated operational costs and ongoing geopolitical challenges, travel activity continued to expand. Destinations such as Malta (+19%), Cyprus (+16%), and several countries in Central and Eastern Europe recorded notable increases in visitor numbers. The report also highlights ongoing issues related to tourism distribution and sustainability, as evidenced by recent demonstrations in various European cities.

The document emphasises the importance of developing more resilient and balanced tourism strategies across the region. It also provides data and insights intended to support destination managers and industry professionals in tracking short-term tourism trends and identifying key travel patterns across Europe.

The full report is accessible via the link provided on the left-hand side of the platform.

#Tourism indicators #Tourism development #Resilience planning #Reports 

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