
Community Engagement For Impactful Public Health

Community engagement is at the core of good public health. Every successful public health project I’ve been a part of has had community voice at the core of every aspect of the work. Leading with community voice assures that equity is not only a discussion point, but a value.
In a project to assure a fair and accurate census count in diverse Michigan communities, I collaborated with local organizations to reach the hardest-to-reach populations and managed a project that improved community voice and power.
Background: The Census in Michigan
Everyone Counts, Everyone Wins. That was the message of the nonprofit community campaign that was put in place in late 2018 to assure Michigan not only achieved a fair and accurate count in the 2020 Census but reached (and counted!) the hardest-to-count community members.
Typically, the once-a-decade count of the U.S. population conducted by the federal government undercounts many people in our communities: people of color, people who have experienced incarceration, people who are undocumented, and people who are low-income. Missing these populations is a huge miss for communities, as census counts determine community power and funding for vital programs.
The hypothesis of the Be Counted Michigan project was: leaning on trusted, local organizations to help educate people about the census and provide opportunities for them to take it would mean higher numbers and a more accurate count, and, therefore, more funding and a stronger voice for local communities. When communities can come together in a project like this, it means empowerment, involvement, and a win for everyone.
Key Project ElementsThis state-wide campaign included four key elements:
Many barriers already existed that prevented fair census counts and access to being counted. It had already been shown in every previous census that communities were undercounted, particularly communities of color and low-income areas. These barriers were exacerbated by the COVID-19 pandemic, increased government distrust, and the possibility of the addition of a question that asked about U.S. citizenship (a question that had not been included in the census in decades).
As a result, multiple Michigan counties were at risk of being undercounted. Further, this was the first census that would be online-first, meaning those without internet access or those who were transient were at risk of not being counted. All of these factors made for a challenging environment that took creativity to overcome.
Local Highlight: Great Lakes Bay RegionThe Great Lakes Bay Region (comprising Saginaw, Bay, Midland, and Isabella counties) sought to address the many barriers and assure its communities were counted. This region experienced the most community engagement around the census that had ever been seen previously. Unique ideas flourished and community members were engaged with the ultimate goal of reaching the hardest-to-reach neighbors.
One example of the excellent outreach that took place as part of this project is in the city of Saginaw. Multiple community partners came together to throw the block party of all block parties. Grant dollars covered a mobile census unit (a city bus, wrapped with a locally designed Be Counted! logo and a DJ on the bus spinning hits). The bus was equipped with volunteers and iPads and went to neighborhoods all over the city, providing an opportunity for community members to take the census and ask questions. The party continued at City Hall, where grant funds covered food, music, games, and prizes, along with more opportunities to be counted in the census and interact with local celebrities.
Thousands of people were counted that day, with volunteers celebrating major victories and inroads with communities. It was rad to see. This is one example of over 50 grant projects in the Great Lakes Bay Region and shows how communities came together to reduce barriers, improve community knowledge, and work together for a positive outcome.
ResultsMichigan finished eighth in the country for census self-response rate and exceeded its 2010 self-response rate. Unfortunately, despite achieving a higher count than expected, a seat in the House of Representatives was lost. But what was gained is of huge importance. This project showed how to work with communities, how to engage local organizations, and how to build something together to make sure everyone is included.
The gains in trust that were made in local communities can’t be counted. People felt part of something and empowered to push for improvements. Networks of partners grew and developed, and this project laid the groundwork for similar endeavors going forward. It showed that when communities are valued and engaged in culturally sensitive ways, long-term and sustainable changes can happen. Now that is good public health!
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There you are: sitting on the beach, covered in sunscreen, reading your favorite book, drinking your favorite drink under the cool shade of an umbrella. Life doesn't get any better than this. Suddenly, a door slams, a phone rings, a printer turns on. You jolt back into consciousness. You're at work, sitting in your cubicle, without even a hint of sunshine streaming in from outside.
When you're working a full-time job, finding time to enjoy the warm, bright summer weather can be a challenge. This is especially true for young professionals, as many of them are used to having summers off (or, at the very least, having a flexible summer schedule). But there's no need to feel trapped behind your cubicle walls. Go out and enjoy summer!
Here are a few tips for making the most of your summer while working full time.
Bigstock
Keep a couple of foldable camping chairs at the office so you and a co-worker can catch some rays during lunch—whether it's in the park or the parking lot.
2. Keep A Beach Bag In Your CarBigstock
Keep a bag full of summer supplies for your favorite summer activities. Having a bag (or, in my case, a backseat) full of towels, sunscreen, and swimwear keeps you prepared for anything. Friends hitting up the pool after work? You're covered. Once the clock strikes five, you can head to your destination of choice immediately.
3. Plan An Office OutingBigstock
Plan an office field trip to the beach, the park, or the pool. Just do something fun so your brain can recharge and refresh!
4. Organize Group WalksBigstock
Get a bunch of co-workers together and go on regular walks around town during lunch. (Or you could suggest a quick jaunt over to the ice cream shop.) This is a great way to get some fresh air, sunshine, and exercise.
5. Eat Lunch At The ParkBigstock
When you find yourself eating out, hit up places with a deck, porch, or patio of some sort. Obviously, eating out every day isn't really a feasible option for most of us, so look into alternative ideas as well. Pack a lunch and hit the park for your own little picnic.
6. Organize Office SportsBigstock
Whether it's setting up an official office sports team or just hanging out with your colleagues a few times a week, playing sports is a great way to get out and enjoy the weather. Have a field nearby? Try setting up some slow-pitch softball games. Or see if you can get a basketball hoop for the office so you and a few co-workers can shoot some hoops at lunch.
7. Join A Professional GroupBigstock
During the summer, professional networking groups often have fun events like harbor cruises, pub crawls, and outdoor mixers. Find a professional group in your area and make networking fun this summer.
8. Have An Office BBQBigstock
Get your grill on! Talk to your boss about setting up an office BBQ. Ask everyone to contribute their favorite dish, side, or drink. Fire up the grill and relax! Hey, it's summer after all.
9. Wake Up EarlyBigstock
Yes, yes, I know...waking up early is an incredibly painful and unbearable experience for some of us, but waking up even an hour earlier has its benefits—especially in the summer. Go for a morning run, putter around in the garden, or watch the sunrise with a loved one. Talk about starting the day off right!
10. Strategically Use Your Time OffBigstock
Strategically use your vacation days around holidays. This way, you can make a potentially long weekend longer without having to use too much of your precious vacation time. Half days are also pretty awesome. It's amazing how much you can do with four extra hours! If you want an early weekend but don't want to burn up your vacation days too quickly, try taking a half day on a Friday instead of using a full day off.
11. Bike To WorkBigstock
If you're one of the lucky few who live within walking or biking distance of work, take advantage of it! Not only will you get plenty of fresh air, but you'll also save money on gas, which is always a plus!
There are plenty of easy ways to enjoy summer when you work a full-time job. So this summer, try out a few of these ideas and make the most of the sunshine and warm weather—while they're still around!
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Originally posted on: https://www.workitdaily.com/community-engagement-for-impactful-public-health