Change Management vs. Management Of Change: Test Your Knowledge

Project Management Change Management vs. Management Of Change: Test Your Knowledge Jason WintersSeptember 04, 2022 Bigstock {"adCodes": [{"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 0, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 1, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 2, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}], "adsOrder": [2]}

Are you really managing change, transforming your organization, or following a project management process? Project management skills are very effective in all instances.

Change Management As A Transformation Agent

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​Throughout my career, I have been a part of several change management initiatives (or projects) whereby companies have made a conscious effort to implement specific strategic plans which had some impact on the organization.

In some instances, the changes were well defined, and the intent was clear; however, the problem was in the implementation and, most importantly, the sustainability of the change.

In other instances, the companies chose not to implement structural changes but chose to focus on improving existing processes in an effort to improve operational performance. The issues here were recognizing and again implementing the desired changes.

For example, one of the companies decided to implement a new work-from-home policy across their global locations. The initial idea was to apply the policy in a uniform manner across locations; however, this soon turned out to be inviable due to major differences in labor laws, the unionized segment of the workforce, and the availability of dependable, high-speed internet connections, just to name a few.

The change project turned out to be a massive endeavor with a significant degree of customization. It also took far much longer to implement, not only for cultural reasons but also for intergenerational reasons as the baby boomers and Gen X tended to prefer as much in‐person work as possible.

The change identified was a specific change to the HR policy yet, due to the nature of the change, it was actually a complete organizational transformation.

In today's increasingly unstable world, change management has been elevated with many companies assigning specific change management or organizational transformation teams to tackle many issues such as:

• Social inequality/inclusion
• Climate change; geopolitical instability
• Technologies (AI)
• Intergenerational and intercultural factors, work‐life balance

Whatever the case may be, change is the new normal and successful companies must have a clear, forward‐looking strategy for long‐term survival.

Managing Change Initiatives As Projects

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When implementing change initiatives, there are many moving parts that need to be managed, considered, and accepted. This also entails a full understanding of the business context of the desired change, the people that will need to adopt the change, as well as the economic impact of the change.

If it sounds familiar, these elements align closely with scope, stakeholder management, and cost control which are three of the knowledge areas of the project management profession.

This is why I believe that change management initiatives be:

• Considered as a project
• Managed by a project team (dedicated when possible)
• Supported by top stakeholders

In this way, the main areas that will affect the success of the implementation will be managed by a team that already uses these skills in their daily work: scope, risk, cost control, communications, quality, procurement, etc.

In today's climate, I cannot stress enough the importance of managing THE most important corporate resource: the PEOPLE!

Successful implementations are mindful of:

• Employee satisfaction/risk of turnover (brain drain)
• Maintaining business continuity
• Protecting corporate image
• Sustainability of the change

Just because the project crossed the "Go Live" stage does not mean the change is fully implemented! Sometimes the training, acceptance, and desired productivity can take years to fully achieve across the organization so ensure a sustainability team remains "on call" for as long as it takes.

This is why it is super important to determine if the rollout will be top‐down or bottom‐up (communications and stakeholder management!).

Change initiatives can really be highly successful when you really manage all of these moving parts!

Management Of Change (MOC) Is Not Change Management

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Recently, I worked with a company that frequently used the term “managing a change" to apply to virtually any change that they encountered on a daily basis. I heard the term applied when an operational issue did not go according to plan, when an employee did not follow a specific safety procedure, and when the finance department moved a specific cost to a new account on the ledger.

While one could argue that having to process such situations would be a sort of management of change, the term itself is actually a project management concept that applies to variances between budgeted or baseline tasks versus modifications that are proposed either by internal departments external customers and third parties.

Lack of compliance with company procedures is not management of change; it is definitely something to be investigated and should be part of an employee's performance evaluation.

So, what is management of change then?

In the energy sector, equipment suppliers manufacture products such as valves, pipes, fittings, or other industrial items that are subject to customer inspection. During the bid phase, the scope of the inspection activities will be set and agreed upon prior to contract signature. After contract signature, if the customer decides to change the inspection criteria by requiring more rigid specifications be followed, or even the ability to stop manufacturing activities in-process when this was not agreed, then this would constitute a management of change (MOC) event.

MOCs are every project manager's nightmare or OPPORTUNITY!

Management of change is one of those tricky, disruptive subjects that requires:

• A solid work breakdown structure (WBS) and detailed schedule
• A level-headed strategy
• Incorporation of the project risks
• Alignment with sales and the key stakeholders

Some would say that it is its own knowledge area...

Whatever the case may be, following a robust MOC process will greatly increase the project's chances of success, including a better bottom line.

Is This Change Management Or Management Of Change?

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When demystifying the change management vs. management of change conundrum, we can ask ourselves a number of questions to determine not only which one applies, but also how to manage each.

What is the nature of the change? It is a process, an initiative, project‐related scope element?

Why the change? Is it philosophical, economically driven, a regulatory requirement?

When does the change need to be implemented?

Who will be affected by the change?

Where will the change be executed? Across departments, divisions, locations, etc.?

How will the change be managed? Top‐down, bottom‐up, inside‐out, outside‐in?

Although many of these questions seem quite obvious, you would be surprised by the number of companies that do not actually ask these specific questions.

As a general rule, I have found that these questions and the ensuing actions are best covered by issuing a formal project charter whereby the main stakeholders apply their individual signatures as a show of commitment but also to demonstrate full understanding of the change project.

Upon approval of the project charter, key results and objectives (OKRs) or KPIs are formally issued and, once again, signed off by the same stakeholders that validated the project charter.

The project execution plan is then issued with the corresponding tasks to be completed with the agreed baseline dates established in the charter. Any deviation to these tasks would then generate a management of change or MOC event, in classic project management terms.

For short-term or small scope changes, these tools can be scaled or even reduced to checklists so that an agile mindset prevails, thus avoiding a heavy, bureaucratic process that will not be well received.

Project management and change management, therefore, are intrinsically linked but use different strategies and techniques to achieve their goals. Using project teams to manage both is a very effective way to increase the organization's chances of success.

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moc change management {"customDimensions": {"1":"Executive Community, Jason Winters","3":"moc change management, project management, management of change, change management, project manager, change management process, moc, ~rmsc:rebelmouse-image:31369452, ~rmsc:rebelmouse-image:31369474, ~rmsc:rebelmouse-image:31369463, ~rmsc:rebelmouse-image:31370087, ~rmsc:rebelmouse-image:31369458","2":"executive-project-management","4":"09/04/2022"}, "post": {"split_testing": {}, "providerId": 0, "sections": [0, 545658308, 544324100, 479660731, 473333499], "buckets": [], "authors": [21030904, 20269170]} } Get Some LeverageSign up for The Work It Daily NewsletterEnter emailSubscribeFollow window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/22278042776,22664312254/wit/wit_multiplex', ['fluid'], 'wit_multiplex').addService(googletag.pubads()); googletag.enableServices(); googletag.display('wit_multiplex'); }); Popular 7 Essential Questions To Ask In Your Job Interview Peggy McKeeJenna ArcandSeptember 02, 2022 Bigstock {"adCodes": [{"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 0, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 1, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 2, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}], "adsOrder": [2]}

Asking questions in your job interview not only makes you stand out in positive ways. It also helps you find out things you need to know (during the interview and before you take the job).

Asking these seven questions in your job interview will put you miles ahead of your competition and give you a better shot at the job:

1. If Your Ideal Candidate Walked Through The Door Right Now, What Qualities, Skills, Or Experience Would They Have?

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Why would you ask a question like this and potentially highlight how you're not perfect for the job? It's because there is no such thing as the ideal candidate. They can wish all they want, but they probably won't get it.

Where you benefit from this question is that, when you hear what's important to them, you can then talk about those or similar things in your own experience—which elevates you as a candidate. It's almost like getting a cheat sheet for your interview answers.

2. Was The Last Person In This Role Successful? Why Or Why Not?

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Knowing the story of what happened to the last person in this job is important.

First, it will help you better answer their questions. If the last person didn't do well, you can talk about how you would do it differently. If the last person did spectacularly well and got promoted, you know what you need to do to be considered successful. Second, you may even discover a few clues that will help you determine if you want to take this job or not.

3. What Will A Typical Day Look Like In This Job?

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Their answer to this will help you determine everyday tasks as well as company culture. Is this somewhere you can fit in and be successful?

4. What Are The Biggest Challenges Going To Be For The Person In This Position?

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When they talk to you about their biggest challenges, you'll know exactly what stories to tell about how you have tackled (and conquered) similar challenges. You will be showing them that you are a great fit for this job.

5. What Do You Love Most About Working Here?

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Asking a positive question like this one will help you get a better idea of the employer and the kind of experience you could expect to have if you were hired, helping you figure out whether the job is a good fit for you or not. This will also be an opportunity for you to connect with your interviewer and stand out in the hiring process.

6. How Will I Measure My Performance In This Role?

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By phrasing the question this way, you're taking full ownership of your work, and the employer will notice that. You are sending the message that you will be accountable for your actions.

Plus, if they can't explain how you'll be able to measure your own performance to make sure you're having an impact, that's a huge red flag. This question will help you weed out the positions where there's little opportunity to develop your skills, receive promotions, and earn raises.

7. What's The Next Step In This Process?

Absolutely never, ever leave an interview without knowing what and when the next step is. Employers expect you to ask about it. If you don't they may assume that you're not that interested in the job. So, ask it to let them know you're interested and to give yourself some peace of mind about what to expect.

Find out more questions to ask, how to research the company, the best interview answers, and cutting-edge interview tips in our Free Job Interview Prep Kit.

Always be sure to prepare a few questions to ask the hiring manager before the big day arrives. Write them down if you have to, and review them before the job interview starts. Good luck!

Need more help with your job search?

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This article was originally published at an earlier date.

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Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions. During the pandemic, many experienced difficult emotions of stress, isolation, boredom, and even anger. People responded by taking to their balconies, windows, and even rooftops all over the world to sing. The reaction was immediate: a happy switch flipped on, spirits lifted, and neighbors cheered and clapped their hands.

The power of sound connects, uplifts, inspires, and transcends cultures, languages, and even the visual world. Let’s take a look at what sonic branding is, why you should use it, how to incorporate it into your brand experience, and how to develop a strategy.

What Is Sonic Branding?

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Did you know that we react to sound in 0.146 seconds? Sound affects every aspect of our lives. It’s not surprising then, that sound has a powerful emotional effect on us.

Sonic branding is a holistic and strategic approach to using sound and audio elements, ensuring your brand is heard as well as seen. It includes voice, jingles, songs, and identifiers that build an emotional connection with your consumers. It’s the creation of a comprehensive audio brand architecture. Some of the best and most iconic examples include NBC chimes which have endured for 90 years and were the first trademarked sound, Intel’s audio logo that’s said to be played somewhere in the world every five minutes, McDonald’s I’m Lovin It “ba da ba ba ba” ditty, Mastercard’s priceless music album that is available on Spotify with songs by 10 artists, and the 1-877 Kars4Kids song which has taken on a life of its own, becoming a force for good nationwide. Source.

Sonic branding creates a memorable brand experience, engaging consumers across every possible brand touchpoint.

Why Should You Incorporate Sonic Branding?

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To stand out from the competition, it’s critical to find innovative ways to connect with consumers. By incorporating sonic branding into your strategy, you will be adding to the overall consumer experience while building closer relationships.

Here are a number of reasons why you should consider investing in sonic branding so your brand can truly stand out:

• 74% of young adults feel emotionally connected to brands, thanks to music
• Music improves brand recognition by 46%
• 40% of businesses are integrating voice branding into their marketing efforts
• Brands that use music are 96% more likely to be remembered by consumers
• Audio ads are 2x more likely to lift purchase intent and information intent than display ads
• Music and the pace of it can influence customer behavior (slower music increased sales at a U.S. supermarket chain by 39.2%)

(Sources: Writer's Block Live, Modev Blog, and Audiodraft)

If this hasn’t convinced you that your company needs sonic branding, then check out these 10 reasons why:

• First to market advantage in your niche
• Increases brand recognition
• Creates brand consistency
• Helps differentiation
• Increases emotional recall
• Positively alters perception
• Changes how we feel
• Reminds us of something important
• Convinces us to act
• Boosts brand personality

How To Use Sonic Branding

Photo by Gaston Roulstone on Unsplash

There are different types of audio content to integrate into your branding strategy. Before you dive in, here is a list of 13 to consider:

• Audio Logos:MGM’s iconic lion roar with their audio logo as an example
• Audio Names: LinkedIn's use of your name in audio form
• Audio or Video Content:
  • Social Media: Elf commissioned a branded song, “Eyes Lips Face” with thousands of celebrities, influencers, and content creators like Brittany Broski, joining in on the lip sync and makeup tutorial trend.
  • TV: The popular Law and Order television franchise is known for its iconic “doink-doink” as well as their “da, da, da, da, dong.” These have become their hallmark sounds, being included in their ad campaign.
  • Radio: Danmark Radio needed to be more present as the mother brand. So it introduced sonic branding across its radio stations, TV channels, numerous websites, and streaming services.
  • Streaming Audio and Video: Pandora has developed their own signature sound.
• Podcast or Vlog: Consider using music or jingles in your podcast/vlog. Ensure the volume is not too high so as to distract from what you are presenting or too low so as to not create the mood you want. Jingles and audio logos are other options to help round out the overall experience.
• Audio Advertisements:Salesforce Customer 360 Product ad starts with a soothing woman’s voice and soothing sound effects telling you to relax and take a break while they take care of the stressful details of your work.
• Website Interactions or Button Clicks.
• Script Writing and Voice Artistry.
• Curated Playlists: Herbal Essences released a playlist of “songs to sing in the shower.”
• Audio Manufactured Devices (i.e., computers, cell phones, computer games, appliances, etc): Apple has been ahead of its time in sonic branding, creating a song, “Start Up” that has been around for over 45 years. Whether you are using Apple Computer, Apple Phone, Apple Pay, or AirPods, the song offers emotional cues and expectations of the consumer for each interaction.
• Audiobooks: A signature page transition or audiobook introduction.
• Customer Service: Hold music when customers contact the customer service center. Cisco’s hold music has been trending for some time and is quite catchy, worth calling just for a listen.
• In-Person Experiences: Music plays when consumers visit your brick-and-mortar store, events, conferences, trade shows, fairs, etc. AT&T has a retail flagship store in San Francisco. As you take the escalator to the second floor, a piece of music with a low-volume instrumental track, piquing consumers’ interest, draws them in, with the music reaching a crescendo as they enter the second floor.
• Product Sounds and Design.

Develop A Sonic Branding Strategy

Photo by Fernando Batista on Unsplash

Let’s start by developing your sonic brand strategy. Here are four steps to keep in mind as you create a strategy that builds your sound identity.

1. Research & Insights

• Know Your Target Audience: Here are some questions to consider before you begin developing your sonic brand strategy.
  • The age of your customer
  • What are your customers looking for from you
  • What brand sounds are resonating with consumers
  • What do you want your sound to convey to your customers: dramatic, exciting, gentle, welcoming, fun, carefree, family friendly, romantic, seductive
  • How do you want your customers to feel when they hear your sound
  • What sounds will appeal to your customers
• Conduct Competitive Analysis: Get insights into the experiences other companies are creating with their audio branding strategy.

2. Align With Your Brand Identity: As you create your sonic brand strategy, ensure that it is aligned with your overall brand identity.

3. Develop Your Sound: You can leverage sound experts to manufacture your sonic branding or use services like Cloud Cover which provide instant access to fully licensed sounds, jingles, and songs.

4. Create Consistency: Ensure your sonic branding is consistent across all consumer touchpoints and with every aspect of your brand voice.

Now is the time to consider sonic branding for your brand strategy. Music, jingles, voice, and melodies are all great ways to enhance your customer's experience, helping your brand stand out above the competition. Start building your brand leadership today. You’ve got this!

Read moreShow lesssonic branding {"customDimensions": {"1":"Executive Community, Lisa Perry","3":"sonic branding, sound, music, branding, marketing, sonic branding strategy, what is sonic branding, why is sonic branding important, ~rmsc:rebelmouse-image:31364926, ~rmsc:rebelmouse-image:31409539, ~rmsc:rebelmouse-image:31409645, ~rmsc:rebelmouse-image:31364574, ~rmsc:rebelmouse-image:31364663","2":"community","4":"09/01/2022"}, "post": {"split_testing": {}, "providerId": 0, "sections": [0, 544324100, 544398583, 552342491, 479660731, 473333499], "buckets": [], "authors": [21030904, 20234095]} } Featured Change Management vs. Management Of Change: Test Your Knowledge {"customDimensions": {"1":"Executive Community, Jason Winters","3":"moc change management, project management, management of change, change management, project manager, change management process, moc, ~rmsc:rebelmouse-image:31369452, ~rmsc:rebelmouse-image:31369474, ~rmsc:rebelmouse-image:31369463, ~rmsc:rebelmouse-image:31370087, ~rmsc:rebelmouse-image:31369458","2":"executive-project-management","4":"09/04/2022"}, "post": {"split_testing": {}, "providerId": 0, "sections": [0, 545658308, 544324100, 479660731, 473333499], "buckets": [], "authors": [21030904, 20269170]} } Now Hiring: Remote SysOps Engineer {"customDimensions": {"1":"Work It Daily, Kinsta \u00ae","3":"kinsta, hiring, remote jobs, remote work, remote workforce, remote companies hiring, remote companies 2021, sysops engineer, sysops engineer jobs, ~popular_source-pageview, ~rmsc:rebelmouse-image:26404410, ~rmsc:rebelmouse-image:26409812","2":"popular","4":"05/18/2021"}, "post": {"split_testing": {}, "providerId": 0, "sections": [370480899, 545998439, 545998440, 473310812, 376489962, 526353713, 545658354, 548352055, 548352058, 543270555, 473333499, 473310813], "buckets": [], "authors": [19548593, 21891195]} } 3 Important Career Lessons Learned On And Off The Field {"customDimensions": {"1":"Executive Community, J.T. O'Donnell","3":"career change, entrepreneur, entrepreneurship, career, career challenges, overcoming career challenges, personal branding, personal development, professional development, professional growth, success, career success, pro athletes, tom brady, chris gronkowski, nfl, tiktok, social media strategy, social media, career growth, ~rmsc:rebelmouse-image:25632872, ~rmsc:rebelmouse-image:25633076, ~rmsc:rebelmouse-image:25632876, ~rmsc:rebelmouse-image:25632899","2":"popular","4":"02/10/2021"}, "post": {"split_testing": {}, "providerId": 0, "sections": [0, 370480899, 473333499, 376489962, 526353713, 376489624, 479660731], "buckets": [], "authors": [21030904, 19549412]} } How Ex-NFL Player, Chris Gronkowski, Is Using Social Media To Change Careers {"customDimensions": {"1":"Executive Community, J.T. O'Donnell","3":"2010, Barstool, camera phone, career growth and development, career growth opportunities, chrisgronkowski, cowboys, dallascowboys, dinner, football, free, gronkspike, iceshaker, investor, nfl, nflfootball, nflplayer, nflplayers, nflworkout, payday, rookie, salary, sharing, sharktank, tic toc, tic tok, tick tock, ticktock, tictok, tik tok, tiktok, tiktok.com, trade, trainingcamp, upload, video, video phone, weighin, youtube.com, ~popular_source-pageview, \u0442\u0438\u043a \u0442\u043e\u043a, \u30c6\u30a3\u30c3\u30af\u30c8\u30c3\u30af, chris gronkowski, ~rmsc:rebelmouse-image:25551501, ~rmsc:rebelmouse-image:25551637, ~rmsc:rebelmouse-image:25551540, ~rmsc:rebelmouse-image:25598481","2":"popular","4":"01/29/2021"}, "post": {"split_testing": {}, "providerId": 0, "sections": [0, 370480899, 473333499, 526353713, 376489624, 479660731], "buckets": [], "authors": [21030904, 19549412]} }