Knowledge documents

13 May 2025

Booking.com report on 2025 sustainable travel trends

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Booking.com has released a report exploring travellers' attitudes and intentions regarding the social and environmental impacts of tourism.

Content source Tap for document text Publishing org

Booking.com

Topics Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

• Specific types of tourism

• • Adventure tourism

  • Coastal, maritime and inland water tourism

  • Cultural tourism

  • Ecotourism

  • Education tourism

  • Festival tourism

  • Gastronomy tourism

  • Health and medical tourism

  • MICE tourism

  • Mountain tourism

  • Religious tourism

  • Rural tourism

  • Sports tourism

  • Urban/city tourism

  • Wellness tourism

• Transition Pathway Strategic Areas

• • Coordinated information on travelling

  • Online visibility of tourism offer

  • Well-being of residents

• Business activities

• • Activities of amusement parks and theme parks

  • Activities of associations and other organisations supporting tourism

  • Air passenger transport

  • Camping grounds, recreational vehicle parks and trailer parks

  • Events catering and other food services

  • Festivals, cultural and entertainment activities

  • Gardens and nature reserves activities

  • Holiday Housing / Apartments and other short stay accommodation

  • Hotel and similar accommodation

  • Mobile beverage services

  • Mobile food services

  • Museums

  • Operation of historical sites

  • Other

  • Other accommodation

  • Other amusement and recreation activities

  • Other food and beverage services

  • Other holiday reservation services

  • Other tourism transportation activities

  • Rail Passenger transport

  • Recreational and sport activities

  • Restaurants, cafes and bars (Food and Beverage serving activities)

  • Road passenger transport

  • Tour operator activities

  • Travel agency activities

  • Water (sea, coastal and inland) passenger transport

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Booking.com has unveiled the 10th edition of its annual research report, released on 22 April 2025, which explores global traveller attitudes and intentions regarding the social and environmental impacts of tourism. The study draws insights from 32,000 travellers across 34 countries and highlights a growing global awareness of tourism’s effects on local communities and the environment.

According to the research, over half of travellers (53%) are now mindful of the impact of travel on communities and nature, while 69% aspire to leave destinations better than they found them. Although most travellers believe tourism has a positive influence on their local areas, they also recognise challenges such as traffic congestion, littering, overcrowding, and rising living costs.

Overall, the report underscores a strengthening alignment between travellers’ intentions and sustainable practices, calling for continued innovation and collaboration within the travel industry. To access the full report, please follow the attached link.

#Sustainable tourism #Responsible travel #Community engagement #Ethical tourism #Ecotourism #Innovation in tourism #Reports 

Documents 2025 Travel & Sustainability report - Booking.comEnglish(2.57 MB - PDF)Download Select ratingGive it 1/5Give it 2/5Give it 3/5Give it 4/5Give it 5/5 No votes yet Rate Comments (0) Related content 5

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