
Airbnb's report on spring travel trends for 2025
Key Takeaways
- Solo travel continues to trend as adventurers embark on extended journeys for self-reflection.
- Families are looking to spend quality time together this spring break, including their beloved pets.
- Trending destinations this spring include vibrant cultural hubs and picturesque coastal towns, from Ubatuba, Brazil to Basel, Switzerland.

Key Takeaways
- Solo travel continues to trend as adventurers embark on extended journeys for self-reflection.
- Families are looking to spend quality time together this spring break, including their beloved pets.
- Trending destinations this spring include vibrant cultural hubs and picturesque coastal towns, from Ubatuba, Brazil to Basel, Switzerland.
Around the world, travelers are proving that spring break isn’t just for students. Fueled by the desire to prioritize self-reflection, immerse in cultural events and spend quality time with family, travelers are exploring destinations all around the world this spring, from breathtaking beaches in Ubatuba, Brazil, and Punta Cana, Dominican Republic to charming European cities Basel, Switzerland and Cologne, Germany1.
90%growth in solo searches for spring travel
17nights is the average trip length for spring solo travelers
40%increase in searches for trips with pets this spring by solo travelers
Solo wanderlust and the comfort of soft travelSpring break is evolving beyond group travel, with two key trends emerging this season. First, solo travel is on the rise, with individuals specifically focused on soft travel–or slower paced trips that prioritize leisure and wellbeing. These solo adventurers are embracing more relaxed and meaningful travel experiences, opting for longer trips averaging 17 nights, as compared to 9 nights for duo travelers and 8 nights for families2.
The second trend we’re seeing is travelers taking the literal approach to soft travel by bringing their furry friends along for the adventure3. These trends highlight a shift towards personalized vacation experiences that cater to the different group sizes.
- Solo travel continues to surge beyond Valentine’s Day weekend and into spring, with a 90% growth in solo searches for spring travel dates compared to last year4.
- Compared to last spring, searches for trips with pets have risen by 30%5, with solo travelers experiencing the most significant increase of over 40%6.
- Interest in countryside escapes has risen this spring compared to last7.
- With school breaks in the spring, destinations that offer family-friendly events and activities, including parades during Cologne Carnival to educational exploration at the Ubatuba Aquarium in Brazil, are trending8.
Here are some of the top trending destinations this spring based on a growth in searches since spring 2024:

Basel is set to be a bustling destination this spring as it gears up to host the iconic international song competition in early May. In addition to this event, music lovers from around the globe can experience the city’s rich cultural heritage through its renowned museums, architecture, and lively culinary scene.

Ubatuba is the ideal coastal getaway for travelers looking to escape the hustle and bustle of São Paulo during the national long weekend, May 1-4. Known for its stunning beaches, lush landscapes and vibrant local culture, Ubatuba offers a perfect blend of relaxation and adventure. With over 70 pristine beaches to choose from, visitors can enjoy sunbathing, surfing, and exploring the natural beauty of the surrounding area.

The coastal city of Gulf Shores offers a range of activities for visitors of all ages. From exhilarating water sports and fishing, to exploring local beaches, parks, and nature trails, there’s something for everyone. Gulf Shores also boasts delicious seafood dining options, which can be enjoyed with the luxury of a private chef, making it an ideal spring break getaway for foodies and families alike.

Taito City is home to iconic attractions such as the historic Asakusa district and the towering Tokyo Skytree. In Asakusa, visitors can immerse themselves in Japan’s rich heritage, exploring ancient temples and bustling markets while experiencing traditional customs like the Japanese tea ceremony. Meanwhile, the Tokyo Skytree offers breathtaking panoramic views of the city from its observation decks, making Taito City a perfect blend of tradition and modernity.

Steeped in history and architectural wonders like the iconic Cologne Cathedral, this city along the Rhine River is renowned for its lively atmosphere, particularly during the Cologne Carnival. This March celebration transforms the streets into a week-long festival filled with music and dancing, as well as revelry in the pubs and bars surrounding Alter Markt and Heumarkt squares. Visitors can immerse themselves in the Cologne joie de vivre, or “joyful spirit,” by enjoying the cozy ambiance of rustic pubs and breweries that serve kölsch, the city’s signature beer, or exploring the city’s street art.

Milan is a vibrant city celebrated for its fashion, culture, and design. In April, it buzzes with energy during Milan Design Week, a week-long event that highlights innovative artists, captivating installations, and the latest trends, attracting creatives from around the world. For travelers seeking a creative outlet, Milan offers a wealth of experiences, including a Mosaic course in Atelier Milan.

Stillwater is a charming college town with a strong community spirit, especially during Spring Family Weekend in March. This event invites families to enjoy fun and festivities on campus and throughout the city including local attractions, live music, and delicious cuisines. With its welcoming atmosphere and engaging activities, Stillwater is an ideal destination for families looking to create lasting memories this spring break.

Corfu, an island off Greece’s northwest coast, is an ideal spring destination for travelers seeking mountainous coastal landscapes and adventure. This spring, vacationers can attend the Corfu Garden Festival, featuring stunning floral displays and gardening workshops, the Corfu International Music Festival, which celebrates classical and contemporary music, and the Corfu International Film Festival which showcases local and international films. For a unique experience, travelers can participate in an apiary seminar in Corfu, for the chance to be a beekeeper for a day.

Located on the eastern tip of the Dominican Republic, this island paradise is home to beautiful beaches that stretch along the Caribbean and Atlantic coastlines. With its pristine turquoise waters, it is an ideal destination for water sports such as snorkeling, scuba diving, and surfing. Additionally, visitors can explore a variety of ecotourism adventures in Punta Cana’s national parks, mountain ranges, and rivers, making it a perfect playground for nature lovers and families seeking adventure.

The bustling city of Amsterdam is renowned for its scenic canals and rich cultural heritage. On April 27, the city comes alive with King’s Day, a festive celebration featuring street parties, music, and an energetic carnival atmosphere. Beyond the festival, visitors can immerse themselves in the local culture by participating in various activities, such as hand-making jewelry with skilled local artisans.
window.twttr = (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0], t = window.twttr || {}; if (d.getElementById(id)) return t; js = d.createElement(s); js.id = id; js.src = "https://platform.twitter.com/widgets.js"; fjs.parentNode.insertBefore(js, fjs); t._e = []; t.ready = function(f) { t._e.push(f); }; return t; }(document, "script", "twitter-wjs")); Read more about: Destinations, Listicle, News1 Based on internal Airbnb data, of trending searches travelers made in Q1 – Q4 2024 for Spring 2025 compared with searches made in Q1-Q4 2023 for Spring 2024
2 Based on internal Airbnb data, of duration of travel by group size made by global guests in Q1 – Q4 2024 for Spring 2025 compared with searches made in Q1-Q4 2023 for Spring 2024
3 Based on internal Airbnb data, of searches by solo, duo, family, and group travelers with pets made in Q1 – Q4 2024 for Spring 2025 compared with searches made in Q1-Q4 2023 for Spring 2024
4 Based on internal Airbnb data, of searches by group size made in Q1 – Q4 2024 by US guests for Spring 2025 compared with searches made in Q1-Q4 2023 for Spring 2024
5 Based on internal Airbnb data, of searches by global guests with pets made in Q1 – Q4 2024 for Spring 2025 compared with searches made in Q1-Q4 2023 for Spring 2024
6 Based on internal Airbnb data, of searches by US solo, duo, family, and group travelers with pets made in Q1 – Q4 2024 for Spring 2025 compared with searches made in Q1-Q4 2023 for Spring 2024
7 Based on unique searches for countryside listings Q1 – Q4 2024 for Spring 2025 compared with unique searches made in Q1-Q4 2023 for Spring 2024
8 Based on internal Airbnb data, of trending searches travelers made in Q1 – Q4 2024 for Spring 2025 compared with searches made in Q1-Q4 2023 for Spring 2024
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Originally posted on: https://news.airbnb.com/2025-spring-trends-travelers-embrace-soft-slow-travel/