Cover Letter 8 Ways To Get Your Foot In The Door At Any Company Cheryl SimpsonJenna ArcandJune 25, 2024 Bigstock

"If I could just get my foot in the door…" is a complaint we often hear from job seekers. With AI and automated applicant tracking systems in such wide use, how do you bypass computers and connect with hiring managers?

Actually, there are multiple ways to do exactly that. Let's take a look at eight.

1. Apply For Open Positions

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This isn't the most effective way to get your foot in the door at most companies, but it does still work for some. To maximize your chances of landing an interview, make sure you customize your resume by adding keywords from the job posting and write a disruptive cover letter.

Why isn't this an effective way to bring your candidacy to a company's attention? First, you have maximum competition for each role you apply for since applicants typically number in the hundreds or higher. Second, only 25% of available jobs are ever advertised on job boards, which means you're overlooking 75% of open positions at any given moment.

2. Follow The Company On Social Media & Interact Online

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The vast majority of employers offer you multiple ways to interact with them online—LinkedIn, Facebook, Twitter/X, Instagram, TikTok, and one or more company blogs. If you're targeting specific companies (Have you created your interview bucket list yet?), make sure you follow them on social media.

Even more important, though, is to interact with them through that media. Follow them on TikTok or Instagram and comment on their posts and videos. Review their LinkedIn profile periodically and "like" their updates. Share their blog posts. Give them the impression that you're interested in them as an employer.

3. Arrange An Informational Interview Within Your Target Department

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This is an old strategy that still works. An informational interview is just that—an interview you schedule to access insider information about an occupation or employer. It is not a job interview and shouldn't be treated as one. Rather, this is your opportunity to ask the questions you're not likely to find answers to on the internet.

Used strategically, informational interviews help you explore the company's culture and structure and determine which departments are most likely to have roles that match your skills and capabilities.

4. Request A LinkedIn Introduction

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When you come across a hiring manager on LinkedIn that you want to connect with, find another LinkedIn member who knows them and request an introduction (not right away). When you stop by the profile of someone you want to connect with, LinkedIn shows your mutual connections. If you leverage these specific connections into an introduction request, you're essentially getting a "warm" referral.

Make your case to the connection you want the introduction from. Sell them on the reason you want the introduction and assure them your request is serious. We strongly recommend leveraging a "serving" approach that involves offering something of value before you make a request of any networking contact.

5. Submit Your Marketing Materials To The Hiring Manager

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Once you're connected to the hiring manager you can, of course, share your resume with them. However, keep in mind that many other candidates are doing the same thing. It would be smart, therefore, to look for a way to make your candidacy stand out.

The best way to stand out from the competition is to write a disruptive cover letter, where you can tell your connection story that will get the hiring manager's attention. Remember that you never get a second chance to make a first impression.

6. Build Connections In The Company On LinkedIn

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LinkedIn also tells you how you're connected to companies when you visit a firm's profile. Take advantage of this feature to help you deepen your connections with the company.

Request introductions to other folks in the same firm and issue invitations to others in the department you're targeting. Identify key employees in the company relevant to your search and review the groups to which each one belongs. Find an industry group they're a part of that you are eligible to join and do so. This establishes a third-level connection without you having to tip your hand or approach the contact. Best of all, once you achieve this third-level connection, you can message that contact directly without requiring an introduction.

7. Research External Recruiters & Build Relationships

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As you build connections in a target company, try messaging those contacts to find out which external recruiting firms they use for the types of positions you'll be pursuing with them. Once you identify one or more external recruiters, build connections with them as well.

It's critical to leverage a "give to get" strategy with recruiters since they are inundated by emails, voicemails, and LinkedIn messages/invites from candidates. If you approach them in the same way you'll have to battle to stand out. Why not approach them differently from the start? Offer them something of value and allow your candidacy to prove itself over time. You'll stand head and shoulders above the crowd as a result.

8. Court The Hiring Manager

With number five above, we mentioned sending your resume to hiring managers. An even smarter strategy is to court the hiring manager over time as we just recommended doing with recruiters.

Research the hiring manager via your favorite search engine and check out as many social media profiles as you can find. Ask your mutual connections to tell you about the person's interests and the needs faced by his or her department. Then, brainstorm resources you can share with them that they may find helpful before you bring your candidacy to their attention. Prove your worth first and a deeper connection is likely to follow. After a time, you can then request a phone call or meeting with the person to explore ways you may be able to contribute in more significant ways to their team.

With a little ingenuity and a fair amount of persistence, you can get your foot in the door at almost any company you can find. Make use of as many resources as you can, including as many social networking options as you're comfortable with to build a web of connections with your target companies. The result will be more interviews and more job offers—a decent payoff for a little work.

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job search Partner Boost 11 Ways To Enjoy Summer When You’re Working A Full-Time Job Ariella CoombsJenna ArcandJune 13, 2024 Bigstock

There you are: sitting on the beach, covered in sunscreen, reading your favorite book, drinking your favorite drink under the cool shade of an umbrella. Life doesn't get any better than this. Suddenly, a door slams, a phone rings, a printer turns on. You jolt back into consciousness. You're at work, sitting in your cubicle, without even a hint of sunshine streaming in from outside.

When you're working a full-time job, finding time to enjoy the warm, bright summer weather can be a challenge. This is especially true for young professionals, as many of them are used to having summers off (or, at the very least, having a flexible summer schedule). But there's no need to feel trapped behind your cubicle walls. Go out and enjoy summer!

Here are a few tips for making the most of your summer while working full time.

1. Grab Some Foldable Chairs

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Keep a couple of foldable camping chairs at the office so you and a co-worker can catch some rays during lunch—whether it's in the park or the parking lot.

2. Keep A Beach Bag In Your Car​

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Keep a bag full of summer supplies for your favorite summer activities. Having a bag (or, in my case, a backseat) full of towels, sunscreen, and swimwear keeps you prepared for anything. Friends hitting up the pool after work? You're covered. Once the clock strikes five, you can head to your destination of choice immediately.

3. Plan An Office Outing

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Plan an office field trip to the beach, the park, or the pool. Just do something fun so your brain can recharge and refresh!

4. Organize Group Walks

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Get a bunch of co-workers together and go on regular walks around town during lunch. (Or you could suggest a quick jaunt over to the ice cream shop.) This is a great way to get some fresh air, sunshine, and exercise.

5. Eat Lunch At The Park

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When you find yourself eating out, hit up places with a deck, porch, or patio of some sort. Obviously, eating out every day isn't really a feasible option for most of us, so look into alternative ideas as well. Pack a lunch and hit the park for your own little picnic.

6. Organize Office Sports

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Whether it's setting up an official office sports team or just hanging out with your colleagues a few times a week, playing sports is a great way to get out and enjoy the weather. Have a field nearby? Try setting up some slow-pitch softball games. Or see if you can get a basketball hoop for the office so you and a few co-workers can shoot some hoops at lunch.

7. Join A Professional Group

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During the summer, professional networking groups often have fun events like harbor cruises, pub crawls, and outdoor mixers. Find a professional group in your area and make networking fun this summer.

8. Have An Office BBQ

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Get your grill on! Talk to your boss about setting up an office BBQ. Ask everyone to contribute their favorite dish, side, or drink. Fire up the grill and relax! Hey, it's summer after all.

9. Wake Up Early

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Yes, yes, I know...waking up early is an incredibly painful and unbearable experience for some of us, but waking up even an hour earlier has its benefits—especially in the summer. Go for a morning run, putter around in the garden, or watch the sunrise with a loved one. Talk about starting the day off right!

10. Strategically Use Your Time Off

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Strategically use your vacation days around holidays. This way, you can make a potentially long weekend longer without having to use too much of your precious vacation time. Half days are also pretty awesome. It's amazing how much you can do with four extra hours! If you want an early weekend but don't want to burn up your vacation days too quickly, try taking a half day on a Friday instead of using a full day off.

11. Bike To Work

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If you're one of the lucky few who live within walking or biking distance of work, take advantage of it! Not only will you get plenty of fresh air, but you'll also save money on gas, which is always a plus!

There are plenty of easy ways to enjoy summer when you work a full-time job. So this summer, try out a few of these ideas and make the most of the sunshine and warm weather—while they're still around!

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