5 Ways Your Brand Can Connect Through Storytelling

Advertising 5 Ways Your Brand Can Connect Through Storytelling Dawn SnodgrassJune 28, 20225 Ways Your Brand Can Connect Through Storytelling Photo by Etienne Girardet on Unsplash {"adCodes": [{"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 0, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 1, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 2, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}], "adsOrder": [2]}

Brand storytelling is an integral part of a brand’s identity and the way to communicate its personality. It is the ability to tell stories about your brand that build trust, loyalty, and advocacy with your customers.

Sound Like You Photo by Hussein Abdullah on Unsplash

Authenticity always comes through. Make sure you're telling stories that make sense for your brand and its culture. It does you a disservice to sound like someone else or worse—multiple people. It can be confusing to customers when they get mixed personalities for one brand. Brands that don't use their brand voice sound the same as everyone else and get lost in a sea of sameness. Use every opportunity you can to infuse your content with more you. Need help figuring that out, let me know—I can help.

Share Sneak Peeks And Behind-The-Scenes Photo by Brands&People on Unsplash

Share a sneak peek about how something is made, or behind-the-scenes content with the people on your team just being people. Let your audience see your company culture doing its thing. Shining a spotlight on the humans who keep your brand running not only lets customers see more of your story, it makes employees feel valued and respected, and that they are part of a true team. You already have product experts on your team—tap them to help you create content that they know customers are looking for. They are solving your customers' pain points daily and can probably provide more content ideas than you imagine.

Use All Of Your Real Estate Photo by Erik Mclean on Unsplash

Every touchpoint is an opportunity to tell a little more of your brand story. Your website, your packaging, and even something mundane as a confirmation message or a 404 error is an opportunity to say something in your brand voice. USE IT! Every touchpoint with your customer should be consistent. If you are funny on the website, be funny on the 404 too, why not?

It's A Two-Way Street Photo by Pablo García Saldaña on Unsplash

Sharing your brand story and message is important, but having an actual conversation with your customers can be a game-changer. Sometimes, it can be as simple as asking a question. Why spend hours trying to figure out what your audience wants to see when you can ask them, and incorporate them into the process? It is a win-win for everyone. Your audience gets relevant, personalized content, and your brand gets an engaged audience and original content for practically nothing. Using customer-generated content shows you value their opinions and experience and helps connect them to your brand.

Turn Spreadsheets Into Stories Photo by Stephen Dawson on Unsplash

Check the data—a powerful tool you may have not even thought to use but can tell a compelling story is data. What? How do I turn spreadsheets into stories? Start by looking for patterns. Look for what is missing. Look for relationships. Data can come from internal sources like customer surveys, sales data, or even website analytics. For example, seeing what people respond to online or knowing the most searched FAQ data can help you see what your customers are looking for from you. If you cant use internal sources try to find reliable external sources like Pew Research or do a search for topic-specific sources.

There are lots of other ways to tell your brand story. Whatever you do, make sure your messaging is consistent with your brand and its culture, and use your voice to stand out and be authentically you.

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June 29, 2022: How To Answer Interview Questions CorrectlyWork It Daily's live career event (How To Answer Interview Questions Correctly)

Are you landing job interviews but struggling to make it to the next round? Your interview answers could be to blame! Attend this live event to learn how to answer interview questions correctly.

What You'll Learn:

  • Understand what you’re being assessed on during the interview process
  • Determine the different types of interview questions and answer these effectively
  • Stand out among other candidates by demonstrating your unique value

Hosted by: J.T. O'Donnell & Christina Burgio

Cost of Event: $5.00/ticket

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July 1, 2022: Networking MastersWork It Daily's free live career event (Networking Masters)

Join us for Networking Masters (think Toastmasters but for networking)! During this interactive group session, you'll exercise your networking and presenting skills so you can be a more confident connector!

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Cost of Event: FREE

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July 12, 2022: J.T. O’Donnell’s CAREER AMA (Ask Me Anything)Work It Daily's live career event (CAREER AMA - Ask Me Anything)

Come get your career and job search questions answered by our founder & CEO J.T. O'Donnell.

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July 13, 2022: How To Navigate LinkedIn EffectivelyWork It Daily's live career event (How To Navigate LinkedIn Effectively)

LinkedIn is not the easiest social media platform to navigate. If you wish you could make better use of this essential career tool, sign up for this event today!

What You'll Learn:

  • The background and importance of LinkedIn
  • How to get started with LinkedIn
  • How to navigate the different areas of the platform
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Hosted by: J.T. O'Donnell & Christina Burgio

Cost of Event: $5.00/ticket

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July 15, 2022: Networking MastersWork It Daily's free live career event (Networking Masters)

Join us for Networking Masters (think Toastmasters but for networking)! During this interactive group session, you'll exercise your networking and presenting skills so you can be a more confident connector!

Hosted by: J.T. O'Donnell or Christina Burgio

Cost of Event: FREE

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July 19, 2022: CAREER AMA (Ask Me Anything)Work It Daily's live career event (CAREER AMA - Ask Me Anything)

Come get your career and job search questions answered by our team.

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July 20, 2022: How To Get A Promotion (And A Raise)Work It Daily's live career event (How To Get A Promotion (And A Raise))

It can be tough getting that promotion at work, especially when you're not sure how to show you deserve one. If you want to get a promotion (and a raise!), attend this live event and learn how to make the case for a higher job title and salary.

What You'll Learn:

  • Indicate that you’re ready to take your career to the next level
  • Tips on how to position yourself for a promotion or raise
  • Demonstrate your unique value and advice on how to have this conversation with your manager

Hosted by: J.T. O'Donnell & Christina Burgio

Cost of Event: $5.00/ticket

Buy your ticket for this live event today!

July 22, 2022: Networking MastersWork It Daily's free live career event (Networking Masters)

Join us for Networking Masters (think Toastmasters but for networking)! During this interactive group session, you'll exercise your networking and presenting skills so you can be a more confident connector!

Hosted by: J.T. O'Donnell or Christina Burgio

Cost of Event: FREE

Sign up for this live event today!

July 26, 2022: J.T. O’Donnell’s CAREER AMA (Ask Me Anything)Work It Daily's live career event (CAREER AMA - Ask Me Anything)

Come get your career and job search questions answered by our founder & CEO J.T. O'Donnell.

Hosted by: J.T. O'Donnell

Cost of Event: FREE

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July 27, 2022: How To Make A Career Change When You've Been Laid OffWork It Daily's live career event (How To Make A Career Change When You've Been Laid Off)

Not sure if it's time to change careers, or how to make a career change when you ARE ready? Sign up for this live event to learn exactly how to make a career change when you've been laid off.

What You'll Learn:

  • Determine if a career change is the right move for you
  • Identify a career path that aligns with your passions
  • Develop an effective job search strategy that serves you

Hosted by: J.T. O'Donnell & Christina Burgio

Cost of Event: $5.00/ticket

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July 29, 2022: Networking MastersWork It Daily's free live career event (Networking Masters)

Join us for Networking Masters (think Toastmasters but for networking)! During this interactive group session, you'll exercise your networking and presenting skills so you can be a more confident connector!

Hosted by: J.T. O'Donnell or Christina Burgio

Cost of Event: FREE

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Disagreeing with other people, without taking a body count or courting disaster, is something most people try to avoid. Nevertheless, we recognize we can't always agree with everything that comes our way—even if it comes from the boss.

Many of us think disagreeing with the boss is one of those career-limiting moves to be avoided at all costs. Think again. Most managers want to think they've hired brilliant people who can think and act well on the company's behalf. That includes not letting them (or anyone else) drive off a metaphorical cliff. This means you are being paid to use your brain AND mouth.

The diversity that takes place in the workplace isn't just about race or religion; it's about ideas, perspectives, and insight. If you are truly engaging in what is taking place at work, it's not possible to agree with your boss 100% of the time.

You can disagree with your boss and make that disagreement a win-win for both of you. You can win because you can use it for career enhancement. The boss can win because they will come off as an engaging manager and get a much better end result.

Here are eight tips to turn disagreement into a great thing for your career.

1. Disagree, But Don't Be Disagreeable

When something strikes you as wrong or out of line, keep your emotions in check. No one, especially the boss, will appreciate an emotionally charged rebuttal. People tend to mirror each other's energy level, and if you turn red and flap your arms, it will be met with equal intensity.

2. Don't Make It PersonalMan disagrees with his boss

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The conversation will go much better if you are addressing the issue or topic and not making your disagreement about the person, your boss.

3. Be Clear About What You Don't Agree WithWoman discusses a disagreement with her boss

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If you can't articulate what is troubling you about something, wait until you can be clear. If you can't be clear, you will not have a conversation that will make any sense to the other person. A confusing conversation will not leave a great impression.

4. Offer AlternativesMan discusses a disagreement with his boss

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Nothing falls flatter than squashing an idea only to have nothing to replace it with. If you can't think up a better idea, then what good is the disagreement? Sure, you might not like the idea, but if you can't come up with something else, then go with what you have. You have to solve problems to be an asset.

5. Make Things PrivateWoman talks through a disagreement with her boss

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Depending on the setting and issue, you may need to take your disagreement to a private setting with your boss. This allows you to cover whatever you need to, have a discussion, and keep both of you looking good to the rest of the office.

You never want to embarrass your boss; if you do, they will remember it for much too long. They will appreciate your sensitivity and professionalism when you have the insight to know when it's time to have a private discussion.

6. Seek To UnderstandWoman disagrees with her boss during a meeting

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Many conflicts and disagreements are rooted in a failure to communicate and understand the other person. When something does arise that doesn't hit you right, ask questions and gain clarity. You may discover that you do agree after all. Doing this will also help you avoid discomfort.

7. Don't Be A "Yes" PersonMan disagrees with his boss during a meeting

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This is more than simply sucking up to the boss. This is agreeing with the boss at the cost of your character, values, and career. You might think it will enhance your career, but it will backfire against you as the higher-ups see that your contributions are limited.

8. Disagree And CommitMan talks through a disagreement with his boss

Bigstock

The biggest issue that managers have when employees disagree is their becoming insubordinate and undermining efforts. If you have followed all of these steps and you still have a disagreement, then it's time for you to disagree and commit yourself to whatever is being proposed. After all, the idea or direction might really work out well. Your manager will think you are truly a professional if you can work through your disagreement, offer solutions, and be able to "get on board."

Certainly, out there in the universe are managers with fragile egos who can't tolerate anyone disagreeing with their mandates or directions. They too will only get just so far in their career. Anytime you limit the free flow of thought and contribution, you limit the possibilities.

You need to screen for these people in your job search. If you wound up with a boss like that, you should consider a different team or job. But most managers enjoy discussion and debate as a means of developing great ideas and direction. They understand that disagreement is part of the process.

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So, you received a call back for an in-person interview. Now what? The week leading up to the in-person interview probably deserves more effort and preparation than any other portion of the job search process. Here's a step-by-step guide on preparing for an interview.

The Day You Are Offered The Interview

These are some things you should do immediately after getting an interview:

Respond promptly -Waiting to respond may send a message that you're not interested (bad!) or have poor follow-up (also bad!). Respond promptly, thank the employer for the opportunity, and express your excitement without being over the top.

Ask about logistics -Aside from nailing down the location, it's generally acceptable to ask about the company's dress code and the names of those you'll be interviewing with. Avoid asking questions that you (or Google) can answer yourself (e.g. directions).

Clear your schedule -If you're currently employed or have other commitments, make sure the appropriate people know you will not be available on the day of your interview.

The Week Before The InterviewMan at computer prepares for a job interview

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Your interview is a week away! Get prepared by doing the following:

Research the company - Even if you did this before applying for the job (which you should have!), it's time to revisit the company website, its blog and social media accounts, and recent news articles.

Research the hiring managers - If you know who the interviewers are, do a little research. Look for them on the company's team page and on online networks like LinkedIn. Try to get a feel for who the interviewers are and for the type of person the company employs.

Decide what to wear to the interview - Don't wait until the night before. Try on your interview outfit, ask others for their opinion, and make sure you don't need a trip to the dry cleaner or cobbler.

The Day Before The InterviewWoman looks at laptop while preparing for a job interview

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In order to be completely prepared for your interview, make sure to do these things the day before:

Review the job posting - It will be far easier to tailor your interview answers if the job description is fresh in your mind.

Practice answering common interview questions - There are certain questions you can expect to be asked during a job interview. Look up the generic ones as well as ones specific to your industry, then rehearse them with a friend, family member, or patient pet.

Prepare questions for the employer - At the end of an interview, you will be given the opportunity to ask questions. It's an important part of the interview and the questions you ask could make or break your chances of landing the job offer, so put some serious thought into them.

Map the directions - One of the last things you want to do is be late for your interview. Find how long it should take you to get there, then give yourself plenty of extra time in case you get lost, stuck in traffic, or detoured.

Gather your day-of materials - Even if the hiring manager doesn't ask, it's common practice to bring enough copies of your resume for yourself and for each of the interviewers. You should also bring a pen and paper to take notes, as well as anything else specifically requested by the employer. Other things to consider include mints, grooming materials, money for parking, and a backup interview outfit (just in case you spill your Starbucks all over your lap).

Do the obvious things - Go to bed at a reasonable hour and set at least one alarm.

Think positively - Visualizing a positive outcome has a surprising impact on real-life performance. Think about past successes and envision, in detail, a stellar interview in your mind.

What steps do you take when preparing for an interview?

If you need more help preparing for your next job interview, we're here for you!

We'd love it if you joined our FREE community. It’s a private, online platform where workers, just like you, are coming together to learn and grow into powerful Workplace Renegades. More importantly, we have tons of resources inside our community that can help you prepare for your next job interview.

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