5 Signs Your Record Label Needs NFTs As A Music Distribution Differentiator

Music 5 Signs Your Record Label Needs NFTs As A Music Distribution Differentiator Kathryn MarshburnJune 28, 2022 Bigstock {"adCodes": [{"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 0, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 1, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 2, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}], "adsOrder": [2]}

Anyone that buys or sells music has discovered that COVID-19 brought upon us all a new set of consumer expectations. Companies using outdated pre-COVID-19 music sales strategies will not survive in a post-COVID-19 world. If you are distributing music in a traditional way, such as streaming, and your sales strategies are similar to a few years ago chances are that those distribution methods are outdated which means that you may be unconsciously losing fanbase market share.

I recognize the pain points and that everyone has anxiety due to recent market shifts, and might be afraid or fearful about cryptocurrency, stock market concerns, economic unrest, and the like, but don’t put this off because the rough spots in the market will pass, however, you cannot afford to not use NFTs as a true distribution source for music. NFTs are a differentiator for your record label. This is guaranteed and if you do not innovate others will pass you by.

Passing You By Due To Lack Of Innovation

Photo from Instagram (@macykate)

I was working for one of the world's largest gaming companies, negotiating Influencer and streetwear licensing deals, when the pandemic hit and it was an overnight shift in how we saw buying. We use microtransactions for gamers' avatar vanity capsules, however, after COVID-19 the gamers began gaming differently, and music artists began broadcasting concerts in the gaming vertical on Twitch. Consumers started to communicate how they wanted to be contacted, how they wanted to buy, which platform, when, and how they made their own decisions. They were becoming a different type of consumer and this directly empowered them.

It’s been painful to observe record labels struggling with artist music releases, where rollout plans have horribly failed for large artists, and where labels have failed to engage fans as they are not paying attention to new consumer patterns of buying and they keep doing the status quo.

Those who have tuned in to see where fans are hanging out like in Discord NFT rooms and Twitter rooms, community collaboration events with other music and NFT peers, and are open to experimenting with cryptocurrency, have shared insights of who will be able to differentiate or who will be successful.

From the cryptocurrency, Web3 conversations, which can be overwhelming and confusing as the market shifts, sometimes can provide a looking glass into the future.

Still, navigating the space will prove to be the key for successful labels, and without adoption of new strategies, it may also just be the grounds for early disqualification by fans. Especially for Gen Z and Gen Alpha, embracing NFTs as a form of distribution is beneficial for the artist fans and the labels and will be profitable for all.

5 Signs That Your Record Label Needs NFTs As A Music Distribution Differentiator And Is Begging For Leadership To Engage

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Your consumers are picking cheaper subscription music service models from a competitor.

Your A&Rs, artist and label partnership managers, and C-suite executives appear to not be active in virtual spaces, AR spaces, engaging in crypto discussions, and designing record deals that included advances in cryptocurrency and address NFT procurement & distribution in major label deals.

A well-planned teaching initiative for fans, educating the audience in NFT/cryptocurrency basics, where the fans foster demand organically and achieve scalability. Effective planning to counter the learning gap for fans to buy NFTs must be closed and it must be constantly cultivated for ease of purchasing NFTs.

The artist marketing efforts are focused on traditional music distribution models rather than on educating on NFTS and creating demand for your artist's music in new platforms and innovative spaces like NFTs.

Buying new music from you is a hassle without an easy way to use cryptocurrency on the label website, where the labels provide links to Coinbase wallet, Opensea, and more. This helps fans understand the process for executing an NFT purchase.

What has been your experience with the modernization of the sales process and engaging modern buyers? I would love to get your perspective.

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June 29, 2022: How To Answer Interview Questions Correctly

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Read moreShow lesscareer events {"customDimensions": {"1":"Jenna Arcand","2":"partner-boost","3":"answering interview questions, behavioral interview questions, career, career advice, career ama, career events, career help, career tips, college graduation, college graduation quotes, common interview questions, cover letter, cover letter examples, cover letter for internship, cover letter for job, cover letter sample, cover letter template, cover letter template free, executive job search, executives, follow up email after interview, free career events, free cover letter examples, free events, free live events, free resume templates, good cover letter examples, google docs resume template, high school graduate, how to, how to answer interview questions correctly, how to get job interviews, how to get recruiters to contact you, how to get recruiters to talk to you, how to make a cover letter, how to make a resume, how to write a cover letter, how to write a resume, indeed resume, interview, interview questions, interview thank you email, interview tips, j.t. o'donnell, job events, job interview, job interview tips, job search, job search advice, job search help, job search tips, jobs for, jobs for college graduates, jobs for recent college graduates, jt o'donnell, live career events, live events, my perfect resume, networking, networking masters, objective for resume, questiosn to ask in an interview, resume, resume cover letter, resume cover letter examples, resume examples, resume format, resume maker, resume template, sample cover letter for resume, skills for resume, skills to put on a resume, thank you email after interview, virtual career events, what is, what is a cover letter, how to navigate linkedin, how to navigate linkedin effectively, how to get a promotion, how to get a raise, career change, changing careers, how to determine a career change, ~rmsc:rebelmouse-image:29917530, ~rmsc:rebelmouse-image:29970768, ~rmsc:rebelmouse-image:30018535, ~rmsc:rebelmouse-image:30018555, ~rmsc:rebelmouse-image:30008453, ~rmsc:rebelmouse-image:30022806, ~rmsc:rebelmouse-image:30022814, ~rmsc:rebelmouse-image:30012653, ~rmsc:rebelmouse-image:30022831, ~rmsc:rebelmouse-image:30022859, ~rmsc:rebelmouse-image:30040716, ~rmsc:rebelmouse-image:30022873","4":"06/28/2022"}, "post": {"split_testing": {}, "providerId": 0, "sections": [0, 562457120, 370480899, 376550212, 376490053, 376536198, 376491143, 376489962, 540895067, 376489574, 404327439, 474863171, 376514019, 376490081, 540895063, 376489624, 479660731, 473333499, 473310813, 543270555], "buckets": [], "authors": [19836096]} } Get Some LeverageSign up for The Work It Daily NewsletterEnter emailSubscribeFollow window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/22278042776,22664312254/wit/wit_multiplex', ['fluid'], 'wit_multiplex').addService(googletag.pubads()); googletag.enableServices(); googletag.display('wit_multiplex'); }); Popular Career Management: 8 Tips For Disagreeing With The Boss Dorothy Tannahill-MoranJenna ArcandJune 28, 2022 Bigstock {"adCodes": [{"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 0, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 1, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 2, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}], "adsOrder": [2]}

Disagreeing with other people, without taking a body count or courting disaster, is something most people try to avoid. Nevertheless, we recognize we can't always agree with everything that comes our way—even if it comes from the boss.

Many of us think disagreeing with the boss is one of those career-limiting moves to be avoided at all costs. Think again. Most managers want to think they've hired brilliant people who can think and act well on the company's behalf. That includes not letting them (or anyone else) drive off a metaphorical cliff. This means you are being paid to use your brain AND mouth.

The diversity that takes place in the workplace isn't just about race or religion; it's about ideas, perspectives, and insight. If you are truly engaging in what is taking place at work, it's not possible to agree with your boss 100% of the time.

You can disagree with your boss and make that disagreement a win-win for both of you. You can win because you can use it for career enhancement. The boss can win because they will come off as an engaging manager and get a much better end result.

Here are eight tips to turn disagreement into a great thing for your career.

1. Disagree, But Don't Be Disagreeable

When something strikes you as wrong or out of line, keep your emotions in check. No one, especially the boss, will appreciate an emotionally charged rebuttal. People tend to mirror each other's energy level, and if you turn red and flap your arms, it will be met with equal intensity.

2. Don't Make It Personal

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The conversation will go much better if you are addressing the issue or topic and not making your disagreement about the person, your boss.

3. Be Clear About What You Don't Agree With

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If you can't articulate what is troubling you about something, wait until you can be clear. If you can't be clear, you will not have a conversation that will make any sense to the other person. A confusing conversation will not leave a great impression.

4. Offer Alternatives

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Nothing falls flatter than squashing an idea only to have nothing to replace it with. If you can't think up a better idea, then what good is the disagreement? Sure, you might not like the idea, but if you can't come up with something else, then go with what you have. You have to solve problems to be an asset.

5. Make Things Private

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Depending on the setting and issue, you may need to take your disagreement to a private setting with your boss. This allows you to cover whatever you need to, have a discussion, and keep both of you looking good to the rest of the office.

You never want to embarrass your boss; if you do, they will remember it for much too long. They will appreciate your sensitivity and professionalism when you have the insight to know when it's time to have a private discussion.

6. Seek To Understand

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Many conflicts and disagreements are rooted in a failure to communicate and understand the other person. When something does arise that doesn't hit you right, ask questions and gain clarity. You may discover that you do agree after all. Doing this will also help you avoid discomfort.

7. Don't Be A "Yes" Person

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This is more than simply sucking up to the boss. This is agreeing with the boss at the cost of your character, values, and career. You might think it will enhance your career, but it will backfire against you as the higher-ups see that your contributions are limited.

8. Disagree And Commit

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The biggest issue that managers have when employees disagree is their becoming insubordinate and undermining efforts. If you have followed all of these steps and you still have a disagreement, then it's time for you to disagree and commit yourself to whatever is being proposed. After all, the idea or direction might really work out well. Your manager will think you are truly a professional if you can work through your disagreement, offer solutions, and be able to "get on board."

Certainly, out there in the universe are managers with fragile egos who can't tolerate anyone disagreeing with their mandates or directions. They too will only get just so far in their career. Anytime you limit the free flow of thought and contribution, you limit the possibilities.

You need to screen for these people in your job search. If you wound up with a boss like that, you should consider a different team or job. But most managers enjoy discussion and debate as a means of developing great ideas and direction. They understand that disagreement is part of the process.

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This article was originally published at an earlier date.

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Brand storytelling is an integral part of a brand’s identity and the way to communicate its personality. It is the ability to tell stories about your brand that build trust, loyalty, and advocacy with your customers.

Sound Like YouPhoto by Hussein Abdullah on Unsplash

Authenticity always comes through. Make sure you're telling stories that make sense for your brand and its culture. It does you a disservice to sound like someone else or worse—multiple people. It can be confusing to customers when they get mixed personalities for one brand. Brands that don't use their brand voice sound the same as everyone else and get lost in a sea of sameness. Use every opportunity you can to infuse your content with more you. Need help figuring that out, let me know—I can help.

Share Sneak Peeks And Behind-The-ScenesPhoto by Brands&People on Unsplash

Share a sneak peek about how something is made, or behind-the-scenes content with the people on your team just being people. Let your audience see your company culture doing its thing. Shining a spotlight on the humans who keep your brand running not only lets customers see more of your story, it makes employees feel valued and respected, and that they are part of a true team. You already have product experts on your team—tap them to help you create content that they know customers are looking for. They are solving your customers' pain points daily and can probably provide more content ideas than you imagine.

Use All Of Your Real EstatePhoto by Erik Mclean on Unsplash

Every touchpoint is an opportunity to tell a little more of your brand story. Your website, your packaging, and even something mundane as a confirmation message or a 404 error is an opportunity to say something in your brand voice. USE IT! Every touchpoint with your customer should be consistent. If you are funny on the website, be funny on the 404 too, why not?

It's A Two-Way StreetPhoto by Pablo García Saldaña on Unsplash

Sharing your brand story and message is important, but having an actual conversation with your customers can be a game-changer. Sometimes, it can be as simple as asking a question. Why spend hours trying to figure out what your audience wants to see when you can ask them, and incorporate them into the process? It is a win-win for everyone. Your audience gets relevant, personalized content, and your brand gets an engaged audience and original content for practically nothing. Using customer-generated content shows you value their opinions and experience and helps connect them to your brand.

Turn Spreadsheets Into StoriesPhoto by Stephen Dawson on Unsplash

Check the data—a powerful tool you may have not even thought to use but can tell a compelling story is data. What? How do I turn spreadsheets into stories? Start by looking for patterns. Look for what is missing. Look for relationships. Data can come from internal sources like customer surveys, sales data, or even website analytics. For example, seeing what people respond to online or knowing the most searched FAQ data can help you see what your customers are looking for from you. If you cant use internal sources try to find reliable external sources like Pew Research or do a search for topic-specific sources.

There are lots of other ways to tell your brand story. Whatever you do, make sure your messaging is consistent with your brand and its culture, and use your voice to stand out and be authentically you.

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