4 Mistakes Job Seekers Make With Their LinkedIn Headline

Popular 4 Mistakes Job Seekers Make With Their LinkedIn Headline Don GoodmanJenna ArcandJanuary 24, 2023 Bigstock {"adCodes": [{"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 0, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 1, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 2, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}], "adsOrder": [2]}

Being on LinkedIn is a must today. Not only can you find recent and relevant job openings, but it also opens up the opportunity for employers and recruiters to find you, for you to do research on the company and specific individuals within the organization, and for you to build your professional network.

Most of LinkedIn's revenues come from recruiters who use it as a major source for finding talent and you want to make sure you come up in their searches. You also want to make sure that your LinkedIn profile is compelling and gets people to want to contact you.

Your LinkedIn headline is the first thing people will see about you when they search for certain skills, job titles, and keywords inside the platform. Here are some mistakes to avoid making in your LinkedIn headline, and a few tips to improve it:

1. Letting It Default To Your Current Job Title & Company

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When you don't manually change your LinkedIn headline, it'll default to your current job title and employer name. While it's alright to leave it like that, especially if you have a self-explanatory job title and work with an employer that is recognized, you can get better results when you take the time to customize it.

Write a LinkedIn headline that's relevant to your target audience and includes a few keywords (hard skills). The difference is a LinkedIn headline that reads: "Sales & Marketing Executive | Data Analysis | Social Media | Advertising" instead of "Sales and Marketing at XYZ Company."

The revised LinkedIn headline does a better job of informing others of what this person does, who they do it for, and what their expertise is.

2. Not Presenting Your Selling Point

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Your LinkedIn headline needs selling points or a value proposition that makes you stand out.

What is it that separates you from someone else who may hold similar skills and experience? Which hard skills or transferable skills will make you a great candidate for the job you're applying for? That's what you need to think about.

3. Not Peppering Your LinkedIn Headline With Keywords

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If you want your LinkedIn profile to show up in search results, it has to have the relevant keywords recruiters and hiring managers are searching for. Determine what those keywords are and make sure they're in your LinkedIn headline. Be sure to include the skills needed for the position you want to get, not the one you're currently in.

Let's say a recruiter is searching for talent to fill a sales position at a pharmaceutical company that sells cancer drugs. If your LinkedIn headline only reads "Sales Professional," you'll probably show up much lower in the search results than someone with a LinkedIn headline that hits on some of the keywords.

An example of a good LinkedIn headline might be:

Sales Executive | Pharmaceutical Sales | Sales Management | Lead Generation

4. Not Being Memorable

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A LinkedIn headline displaying your skills and expertise will entice others to want to know more about you. Work your brainpower to come up with something powerful and unique.

Write a LinkedIn headline so powerful it'll make recruiters stop scrolling and write down your name!

A major battle job seekers have on LinkedIn is getting others to look at their profiles. But with a customized LinkedIn headline that speaks to the audience you want to reach, you'll get results.

The LinkedIn headline may only allow 220 characters, but it's your best chance to stand out to recruiters and get them to view your profile!

Need more help with your LinkedIn profile?

Sign up for our FREE Resume & LinkedIn Bootcamp today to learn how to update your resume and LinkedIn profile the way recruiters want!

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We get it. Looking for work can be scary, especially if you’ve been at it for a long time and haven’t gotten any results.

Understanding which fears are getting in the way and how to overcome them will make all the difference. Sometimes you might not be aware of which obstacle is getting in the way of your goals. If you want to overcome these fears once and for all, we invite you to join us!

In this training, you’ll learn how to:

• Utilize strategies for coping with your job search fears
• Be confident in your job search—from writing your resume to networking
• Face your fears and move forward

Join our CEO, J.T. O'Donnell, and Director of Training Development & Coaching, Christina Burgio, for this live event on Wednesday, October 5th at 12 pm ET.

CAN'T ATTEND LIVE? That's okay. You'll have access to the recording and the workbook after the session!

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According to the American Customer Satisfaction Index's (ACSI) last report Q3 2022, customer satisfaction rates have declined by 5% since 2018. The report also calls out GDP’s decline.

As an accomplished consumer, whether for my business or a new piece for my wardrobe, my own consumer experience index rates 6/10 interactions conclude by walking away from a supplier, retailer, or service provider service request without a satisfactory resolution or positive experience.

My latest service experience required reaching out on (4) separate occasions, each with a different agent, and spending 5 ½ hours with a major tech giant that I’ll never get back, trying to fix an issue with my commercial-grade laptop that appeared out of nowhere. Needless to say, it was a HUGE infringement on my day.

When is the last time you felt ENTRAPPED, dealing personally or professionally with a time-sucking unavoidable glitch or necessary transaction that crashed into your busy life?

You didn’t go looking for it, may have avoided it a time or two, but now it’s SCREAMING your name and demanding action.

Most of us are good sports to make a call or hop on a chat so we can resolve and issue to check a box and get on to the next task. But as the norm for modern consumer experiences has deteriorated into dreaded, time-consuming interactions that elevate our blood pressure, it’s time to speak up for all of my comrades in commerce.

Join me as we:

• Consider how modern buyer expectations have changed
• Talk about the all-too-common practices that are driving us away from sellers
• Focus on the fix so sellers can turn themselves into consumer experience heroes

Modern Consumer Experience Report Card

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After years of indifferent customer service, entitled seller attitudes, and low employee appreciation, the pandemic’s events brought a turning consumer tide in every area of our culture. Workers voted by resigning from undesirable workplaces, enterprise buyers refused spammy sales efforts, and consumers purchased from the retailer with the most seamless and personalized experience.

As modern consumers now demand seamless service across a dozen different communication channels, the stakes are high for inconsistency, limited channels, and a consumer journey filled with undo hassle.

Here are many of the all-too-common experiences that are driving off us consumers and our loyalty.

14 Service & Support Practices To Change NOW To Save Your Consumer Experience

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Setting and neglecting. When is the last time your organization audited your consumer journey with a fine-toothed comb to deliver a smooth end-to-end consumer experience?

Eliminating inbound phone support and replacing it with time-consuming, unintuitive alternatives with a low one-call resolution.

Support interactions that truncate prior to a resolution when navigations don’t render correctly on a device.

Misdirecting callers to agents without needed systems visibility or training to address the complaint.

Repeated agent-to-agent transfers that require callers to re-authorize their identity and re-explain the issue from the beginning when the IVR does not track the conversation, caller’s purpose for the call, complaint, or intention.

Chat sessions that do not audibly alert the caller of agent responses and prematurely terminate the session between responses, requiring the caller to restart a new session and start over.

Agents intentionally terminating calls without cause and without notice.

IVR systems that disconnect for no reason after long wait times.

Call transfers that terminate.

Auto callbacks that leave callers on lengthy holds before an agent joins the call.

IVR systems without an option for a callback vs. holding with no notification of estimated wait times.

Offering chat or email support in lieu of phone support without 24/7 service.

Operating with an overall service and support vibe that communicates that customers have nothing to do but obtain service from your organization, however long it takes.

Operating with an overall service and support vibe that communicates that customers are “lucky” to receive service from your organization.

Inspiration For Service Excellence From Consumer Experience Heroes

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While there are plenty of consumer experience foibles to name, let’s take inspiration from the principles that drive the service excellence of a few consumer experience heroes:

Trader Joe’s – Empowering employees to bend the rules to deliver amazing service.

Ritz-Carlton – Inspiring staff to build strong emotional engagement with their guests and empowering them to deliver exceptional service.

Nordstrom – Creating a culture where going above and beyond to take care of customers is expected, encouraged, and praised above all else.

Chick-fil-A – Commitment to be kind to employees and provide heartfelt hospitality to customers with a mindset that: “Every life has a story, and often our customers and our employees, need a little grace and a little space when you deal with them because they are either experiencing a problem, just finished having a problem, or are about to have one.”

What If Your Culture Is On The Wrong Side Of Service Excellence?

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Here’s a high-brow, corporate, three-step process for sellers to produce experience excellence:

Create policies and systems that put customers first every day

Hire empathetic, problem-solving employees

Empower your team members with continual training and tools

But if you sellers really want to get in tune with buyer expectations and the triggers that cause them to hit the eject button, you are going to need to get your hands dirty.

How?

Whether you sell (B2C) business-to-consumer or (B2B) business-to-business, eat your own dog food by auditing your process and consider paying other people to do the same to tell you what’s wrong with it. Make periodic walkthroughs of your end-to-end buyer journey a thing to proactively spot and resolve points of friction until you deliver experience excellence.

If you sell to end consumers, how seamless is your process using a website or mobile app, on different devices, making purchases that require password changes, updates to a cart, changing addresses or credit cards, and applying coupons? Make inquiries prior to, during, and after the sale. And don’t neglect the last mile that preserves goodwill with your consumers. Complete returns with each of the shipping options, including through third-party partners to ensure a hassle-free process.

If you sell to businesses, give up old-school spammy sales and marketing tactics that modern buyers resist. Instead, get crystal clear about your (ICP) ideal customer profile, develop insightful content to educate your prospects and build credibility, distribute it in peer networks where they natively hang out, and engage with them there to collect critical insights about what they care about (pay dirt) to guide your sales and marketing efforts. Turn your website into an un-gated library where prospects can binge on your content anonymously to turn into high-intent buyers, then pursue you for a conversation by submitting a web form once they:

• Detect that they have a problem
• Recognize you and your product as a potentially viable solution
• Have readied themselves internally to engage your team as an initiative

Tedious? Yes, but this is how to deliver excellence in the buyer journey that gains and retains loyal consumers.

For additional insights or help with building, modernizing, or navigating your SaaS buyer journey or consumer experience, please reach me on LinkedIn or at [email protected].

Read moreShow lessconsumer experience {"customDimensions": {"1":"Executive Community, Lynn Holland","3":"practices that hurt consumer experience, consumer experience, customer experience, customer satisfaction, service, support, service and support practices, sales, consumer experience practices, customer experience practices, consumer experience mistakes, customer experience mistakes","2":"community","4":"01/23/2023"}, "post": {"split_testing": {}, "providerId": 0, "sections": [0, 544324100, 544398581, 479660731, 544398590, 473333499], "buckets": [], "authors": [21030904, 24947390]} } Popular The TikTokification Of Recruiting: What Job Seekers Need To Know J.T. O'DonnellJanuary 23, 2023 Bigstock {"adCodes": [{"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 0, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 1, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}, {"desktop": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "display": true, "mobile": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e", "new_amp": "\u003camp-ad width=336 height=280\n type=\"doubleclick\"\n data-slot=\"/22278042776,22664312254/wit/wit_content\"\n data-multi-size=\"300x250\"\u003e\n\u003c/amp-ad\u003e", "order": 2, "tablet": "\u003cdiv class=\u0027rblad-wit_content\u0027\u003e\u003c/div\u003e"}], "adsOrder": [2]}

You know how the TikTok algorithm shows you stuff and you start to think, "Oh, it's fate," but in reality, it's the algorithm figuring you out and showing you what you need to see? Well, I predict that's how you're going to get your next job.

Using TikTok In Your Job Search @j.t.odonnell Welcome to the tiktokification side of recruiting! Glad to see your here!♥️ #tiktokification#recruiting#jobs#career#employer#recruiter#jobsearch#jobtips#joblife#2023#careerhelp#jobtok#careertok#careeradvice#jobforme#job#career♬ original sound - J.T. O'Donnell

If you don't already know, my name is J.T. O'Donnell. I'm the founder and CEO of Work It Daily. My company works with employers, helping them create content that magically shows up in your feed so that you find them on TikTok.

Here's how it works...

You see an employer's content on TikTok.

The content catches your eye. Maybe you feel connected to its products, mission, or company culture.

You Google the company's name to learn more about it.

After researching the company, you realize you might like to work there.

You check out the company's careers page.

You end up choosing the company as an employer, applying for a job you think you're qualified for.

Why is this job search strategy important? Because we are no longer job seekers.

We are job shoppers. We will not work just anywhere. And smart employers are figuring that out and understand that the TikTokification of recruiting is here.

If you want to start learning about great companies to work for, and you want them to magically show up in your feed and be part of the algorithm, follow me on TikTok. I'll make sure it happens.

Need more help with your job search?

I'd love it if you signed up for Work It Daily's Event Subscription! I look forward to answering all of your career questions in our next live event!

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