Popular 3 Mistakes Job Seekers Are Making On LinkedIn In 2024 J.T. O'DonnellJune 17, 2024 Bigstock

There are three mistakes that people are making on LinkedIn right now that are costing them job opportunities, and I bet you haven't heard them before.

LinkedIn changed its algorithm once it reached one billion users. The algorithm used to search profiles and give recruiters the top 50 people that matched their keyword search based on skill sets. But people weren't filling out their profiles, and some profiles were outdated, so it no longer was giving recruiters what they needed. LinkedIn also realized that it wanted to be a social media platform. They saw what was happening with TikTok, and they realized that they had to start to incentivize people to participate on the platform on a regular basis. The new LinkedIn algorithm rewards the people who are most active on the platform.

That's the thing you need to understand. It's not enough to set up your profile and forget it. You actually need to be active on the platform in order to show up in more recruiters' search results.

If you're somebody who used to be found by recruiters all the time and now you're not, it has to do with your LinkedIn strategy. Here are the three mistakes you're making...

1. Not Updating Your LinkedIn Profile Every Two Weeks

The first mistake is not updating your profile every two weeks, especially the headline. I teach all my clients to make a calendar reminder to update their LinkedIn profile once or twice a month. All you have to do is change a couple of keywords in your headline.

Now, it's important that your headline has all the keywords that you want to be found for by recruiters. So, you have to select the keywords carefully, and then swap them out every two weeks. Why? Because when you make a headline change, the algorithm rescans your entire profile and you'll start to show up in more search results. Don't do this every day because LinkedIn will realize what you're doing, but every two weeks will work really well for you.

2. Not Posting Daily

The second LinkedIn mistake is not posting on a daily basis. Your feed is that social media aspect of the platform, and LinkedIn wants to see that you're posting articles or videos or even your own thoughts as it relates to your area of expertise. They want you to serve your network by providing them with information and value.

So, you should be curating and creating content on LinkedIn every day. Pull together some really insightful stuff and share it in your feed. That way, the people who follow you will learn from you. Also, if you're posting every day, it will show recruiters what you care about. You want to be really intentional about what you put in this feed in order to be found by those recruiters.

3. Not Sharing Original, Quality Content

The final mistake job seekers are making on LinkedIn is not focusing on posting quality-driven content. It's not enough just to repost somebody's content. It's not enough just to comment on somebody else's stuff. That's not quality engagement in LinkedIn's eyes. The platform wants to see you putting original content out there, too.

For every piece of content you post, whether it's a video, an article, or a graphic, you have to share your point of view, and you also want to use the right keywords to optimize your posts. Again, the algorithm is reading everything in your feed and figuring out what you talk about the most, what your area of expertise is. Quality content is now the key to showing up in recruiters' search results.

If you're not updating the headline in your profile every two weeks, posting every day, or posting quality content on LinkedIn, you are missing out on a huge opportunity to have recruiters find you. This is what I teach my clients every single day, and it's unbelievable. They go from not being seen at all to having recruiters contacting them. And with these tips, this can happen to you too.

Good luck, and go get 'em!

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linkedin Partner Boost 11 Ways To Enjoy Summer When You’re Working A Full-Time Job Ariella CoombsJenna ArcandJune 13, 2024 Bigstock

There you are: sitting on the beach, covered in sunscreen, reading your favorite book, drinking your favorite drink under the cool shade of an umbrella. Life doesn't get any better than this. Suddenly, a door slams, a phone rings, a printer turns on. You jolt back into consciousness. You're at work, sitting in your cubicle, without even a hint of sunshine streaming in from outside.

When you're working a full-time job, finding time to enjoy the warm, bright summer weather can be a challenge. This is especially true for young professionals, as many of them are used to having summers off (or, at the very least, having a flexible summer schedule). But there's no need to feel trapped behind your cubicle walls. Go out and enjoy summer!

Here are a few tips for making the most of your summer while working full time.

1. Grab Some Foldable Chairs

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Keep a couple of foldable camping chairs at the office so you and a co-worker can catch some rays during lunch—whether it's in the park or the parking lot.

2. Keep A Beach Bag In Your Car​

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Keep a bag full of summer supplies for your favorite summer activities. Having a bag (or, in my case, a backseat) full of towels, sunscreen, and swimwear keeps you prepared for anything. Friends hitting up the pool after work? You're covered. Once the clock strikes five, you can head to your destination of choice immediately.

3. Plan An Office Outing

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Plan an office field trip to the beach, the park, or the pool. Just do something fun so your brain can recharge and refresh!

4. Organize Group Walks

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Get a bunch of co-workers together and go on regular walks around town during lunch. (Or you could suggest a quick jaunt over to the ice cream shop.) This is a great way to get some fresh air, sunshine, and exercise.

5. Eat Lunch At The Park

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When you find yourself eating out, hit up places with a deck, porch, or patio of some sort. Obviously, eating out every day isn't really a feasible option for most of us, so look into alternative ideas as well. Pack a lunch and hit the park for your own little picnic.

6. Organize Office Sports

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Whether it's setting up an official office sports team or just hanging out with your colleagues a few times a week, playing sports is a great way to get out and enjoy the weather. Have a field nearby? Try setting up some slow-pitch softball games. Or see if you can get a basketball hoop for the office so you and a few co-workers can shoot some hoops at lunch.

7. Join A Professional Group

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During the summer, professional networking groups often have fun events like harbor cruises, pub crawls, and outdoor mixers. Find a professional group in your area and make networking fun this summer.

8. Have An Office BBQ

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Get your grill on! Talk to your boss about setting up an office BBQ. Ask everyone to contribute their favorite dish, side, or drink. Fire up the grill and relax! Hey, it's summer after all.

9. Wake Up Early

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Yes, yes, I know...waking up early is an incredibly painful and unbearable experience for some of us, but waking up even an hour earlier has its benefits—especially in the summer. Go for a morning run, putter around in the garden, or watch the sunrise with a loved one. Talk about starting the day off right!

10. Strategically Use Your Time Off

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Strategically use your vacation days around holidays. This way, you can make a potentially long weekend longer without having to use too much of your precious vacation time. Half days are also pretty awesome. It's amazing how much you can do with four extra hours! If you want an early weekend but don't want to burn up your vacation days too quickly, try taking a half day on a Friday instead of using a full day off.

11. Bike To Work

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If you're one of the lucky few who live within walking or biking distance of work, take advantage of it! Not only will you get plenty of fresh air, but you'll also save money on gas, which is always a plus!

There are plenty of easy ways to enjoy summer when you work a full-time job. So this summer, try out a few of these ideas and make the most of the sunshine and warm weather—while they're still around!

Need more help with your career?

Become a member to learn how to UNLEASH your true potential to get what you want from work!

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