Knowledge documents

07 July 2025

2025 State of Distribution: Global hotel trends and tech priorities

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+17 more

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HEDNA, in collaboration with NYU and RateGain, released a report analysing key trends in guest booking behaviour, technology adoption, and operational challenges, based on surveys from over 21,000 properties.

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RateGain

Related Organisation(s)

Hotel Electronic Distribution Network Association

New York University

Topics Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Media / Journalist Organisations

Networks and Federations / Confederations

SMEs (a company with less than 250 employees)

• Specific types of tourism

• • Adventure tourism

  • Coastal, maritime and inland water tourism

  • Cultural tourism

  • Ecotourism

  • Education tourism

  • Festival tourism

  • Gastronomy tourism

  • Health and medical tourism

  • MICE tourism

  • Mountain tourism

  • Religious tourism

  • Rural tourism

  • Sports tourism

  • Urban/city tourism

  • Wellness tourism

• Transition Pathway Strategic Areas

• • Changes in tourism demand and opportunities

  • Improving statistics and indicators

  • Online visibility of tourism offer

  • Short-term rentals

• Business activities

• • Hotel and similar accommodation

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The Hotel Electronic Distribution Network Association (HEDNA), New York University (NYU), and RateGain have released the second edition of their State of Distribution report. This comprehensive study is designed to help hoteliers benchmark industry trends across various roles, hotel sizes, and property types.

Drawing on data from over 21,000 properties worldwide—collected between December 2024 and March 2025—the report explores key areas such as:

• Guest booking behaviours and channels
• Hotel technology adoption
• Decision-making processes around tech investments
• Current challenges faced by commercial teams
• Opportunities to automate hotel operations
• Evolving team structures and talent strategies
• Attitudes towards data residency and compliance
• Hotel reporting practices

Key findings include:

• Data residency is now a top priority, second only to ROI when selecting technology solutions
• There is growing demand for talent in direct channel marketing
• Hotels are prioritising tech consolidation over AI investments
• AI tools rank lowest in investment priority across all hotel segments

The full report is available free of charge to anyone interested, upon registration.

#Tourism indicators #Eco-friendly accommodations #Tourism development #Travel technology #Reports 

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